Tell us your name and a little about yourself.
I have been raised in New Delhi, India and have studied fashion from NIFT and moved to the U.S. 10 years back. My career has allowed me to travel the globe and interact with many cultures. In 2015, I began posting photos of my outfits and showcasing my personal style online on a blog started, named Fancy Correctitude. I remember when I first started blogging it was just an outlet to share my outfits, what inspired me – from runway photos to editorials, about beauty and things I liked. It wasn’t something I decided to “be”, it was something that happened over time and became a full-time job with the development of this industry and the growth of my website and other social media accounts.
What exactly does your company do?
Fancy Correctitude is a blog where I talk about everything from Fashion, Beauty, Lifestyle & Travel. I would describe my style as “elevated & chic yet accessible’’.
When I started my blog I soon realized there is a lack of representation of Indian Americans in Fashion in the industry. So today I am happy to say I’m not only helping people through my fashion & beauty tips but also trying to help them to be unafraid of accepting themselves the way they are. Diversity is what makes everyone unique and it’s beautiful.
What were the biggest challenges you have faced and how did you overcome them?
To create my own lane in this industry was the biggest challenge and just like any business, my blogging business has gone through the downs from where I have risen back up. When I started there were months that there were fewer collaborations. Even in the face of difficulty, I stayed patient and persistent. The trick is not to let failure beat you. It breaks your heart, yes! But you have to pick yourself up, dust yourself off and carry on. I started to reach out to a lot of different brands that aligned with Fancy Correctitude, with little response. Thankfully as I kept on building my resume I soon started getting work consistently. But the idea is not to give up and keep on working hard towards your goal. Persistence and the quality of work you do will pay off and you will get noticed. I stayed committed because of all the hard work and love I invested in my career, I couldn’t let hurdles stop me.
What piece of advice do you wish someone had given you at the start of your career?
I have no regrets but yes if someone would have told me that asking for help isn’t a sign of weakness, it’s a sign of strength. I overworked at times by trying to micro-manage everything. Thankfully now I have an amazing team.
Who are your biggest influences and people you admire and why?
My family is my backbone. My parents gave me the strength to pursue my dreams and have stood by me and behind me 100 percent of the time. One of the most critical lessons I have learned is discipline, which was instilled in me from a very young age. Punctuality, the right etiquette & respect for people. I think overall, it has helped me to develop a well-rounded personality, all thanks to my parents for instilling those values in me.
None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are?
My husband when it comes to my blogging career for sure. Initially I used to work with different photographers but eventually, my husband started helping me with my photography needs. It gave me more creative freedom. Even though he has his own business but he made an extra effort to take time out and help me. Without his help, Fancy Correctitude would not be anywhere near where it is today.
What do you see as your greatest success in life?
There are too many to mention but the most recent one would be my baby boy Arian. He is really a blessing! It’s a lot of fun having Arian around. He is constantly smiling! I am glad he is a happy baby. Becoming a parent is such a milestone, its truly beautiful.
How can people follow your journey? Please list your social media URLs
Facebook – You can search for ADITI OBEROI MALHOTRA
Website – www.fancycorrectitude.com
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