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MOVERS and SHAKERS Interview with Jonas Maier



MOVERS and SHAKERS Interview with Jonas Maier

Tell us your name and a little about yourself.

]My name is Jonas Maier, 25 years old, and I am a menswear & lifestyle content creator from Berlin, Germany.


What exactly does your company do?

I create digital content for fashion & lifestyle brands worldwide and share it with my audience on Instagram of almost 200,000 Followers. In the past, I have worked with brands such as Coca-Cola, Armani, Ralph Lauren, Adidas & many more. What I do is basically the combination of multiple jobs which are already present for quite a while. My job combines the one of a photographer, creative art director, model, editor and also a fashion or lifestyle magazine all at once.

Since most of the brand collaborations are not location-based, I have the opportunity to travel a lot. This year I have already been to Tulum (Mexico), Bali, LA (multiple times), Cannes (France), Monaco, Miami, Mykonos in order to create interesting content for my community.


What were the biggest challenges you have faced and how did you overcome them?

The biggest challenge was the beginning since it is extremely hard to be recognized when you start off and it takes a very long time to gain the first followers. From observation, I know that most people even if they have everything that it takes to build a strong personal brand online fail in the beginning stage. To be honest, it can be very frustrating if you share very good content every day and it’s not seen by a lot of people and the progress is very slow but that is just normal. However, the “secret” is just to not give up and be consistent with sharing high-quality content that provides value to others. Especially, in the beginning, stage it’s crucial to take massive action in order to build a personal brand. Also, the bigger your audience is the faster you grow. In my case, this means to provide men’s fashion, travel or fitness inspiration every day. Today, I am very happy that I didn’t give up back then and stuck with creating content. Also because I have been enjoying to produce and share content a lot since the first day, there was no reason to quit.


What piece of advice do you wish someone had given you at the start of your career?

If you want to make this your career you should definitely be aware that it’s a long journey to get there and if you don’t truly enjoy blogging it will most likely don’t work out. Most people have full-time jobs, obligations every day which make it not easy to share content every day. But if you have a vision and dedicate yourself to the goal of making blogging your career I don’t see why it should not work out. Also, it is very important to stick to a specific niche such as fashion, cars, etc. so people know exactly what they will get in case they follow you. Since there are 1 billion active users on Instagram nowadays and a number of users are constantly growing, you should start ASAP. Otherwise, it will be harder and harder to stand out. In addition, I think it’s very important to create your own style and be different than the “mass”. There are already so many creative creators out there and therefore you can only stand out and grow if you set yourself apart. The social media world is very fast-paced. Thus, you should share content every day to be recognized.


Who are your biggest influences and people you admire and why?

There are many different people I am influenced by. I am a big admirer of Christian Guzman since he is a super successful content creator, businessman, and shares honest as well as valuable advice with his audience.
Next, to, I am very inspired by Johnny Edlind. He has traveled in the 5 last years nonstop and has created some of the most inspirational travel shots I have seen on Instagram. During this time he never really had a home base.


None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are?

Of course, HUGE thanks to my audience for the amazing support every day. I really don’t take it for granted that people who don’t know me in person decide that my content should pop up in their news feed every day. I am also very thankful to everybody who has taken pictures for me in the past. Without them, everything would not be possible.


What do you see as your greatest success in life?

During my college years, I was always afraid to work in an office and have a job that I only do because it pays the bills. At this time, I had also no clue what to do with my future. I am still not sure what I will do in 10 years from now, but at the moment I couldn’t think of doing anything else than what I am currently doing. My job provides me with a lot of flexibility, freedom and I am getting to know many amazing people on a constant basis. Therefore, to me living my life on my own terms and being able to make a living from something that I enjoy every day is one of my greatest successes.


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Founder & Editor-In-Chief of Kivo Daily Magazine