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Movers and Shakers Interview with Rashida Brown



Rashida Brown

Tell us your name and a little about yourself.

Rashida Brown is a 24-year-old fashion visionary with a unique approach to her craft that has endeared to fashion enthusiasts. Growing up, she had a flair for fashion but aspired to be a fashion stylist. Rashida has worked professionally in the fashion industry for two years and is the founder of The JaPera Brown Collection, a clothing line that brings timeless designs to contemporary lifestyle. It was also founded with the purpose of building confidence in girls and women. With an eye for quality, superior attention to detail, and unmatched creativity, her clothing line caters to both young girls and women of all sizes and ages.
Rashida’s singular aim is to help women reveal their uniqueness and embrace their beauty through their collections. Her thoughtfully-crafted motto, “Be the Change I Want to See” shows that she is an exemplary person who is passionate about instilling positivity in the minds of others. Ultimately, her mission is to build Godly confidence in girls and women by providing products that inspire, educate, uplift and push them into true beauty which only lies within.


What exactly does your company do?

I’m a fashion designer with a clothing brand by the name of “The JaPera Brown Collection.” My brand is all about self-love and having confidence in yourself. If you don’t love yourself first, then nobody else will. My slogan is “Free To Be You” you don’t have to conform to society standards, it’s okay to BE YOU and LOVE YOU!


What were the biggest challenges you have faced and how did you overcome them?

One of the biggest challenges I’ve faced as a fashion designer would have to be the fear of failure, stepping out of the box to create things that most people are not used to seeing someone at a young age do. Overcoming the fear of failing took me building my confidence in myself, when you believe in YOURSELF, no-one can tell you THAT THE THINGS YOU DESIRE TO DO ARE NOT POSSIBLE, that’s how much confidence in ME, I had to build up.


What piece of advice do you wish someone had given you at the start of your career?

The advice I wish someone had given me would have been to not rush the process, building something great takes time.


Who are your biggest influences and people you admire and why?

When it comes to my influences and people I admire, this can often fluctuate. It’s quite a few people who I’m inspired by daily, so I will not go into listing the names of each person. One of my fashion icons will have to be Janelle Monae, I love her style and how she isn’t afraid to be different. “Free To Be You.”


None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are?

I owe a big THANK YOU to GOD, without him none of this would be possible. I prayed and prayed months in months to know what my purpose was on this earth and it took a while for me to finally understand what it was. The feeling of knowing who you are and what your purpose is on this earth is a feeling of excitement and joy. Thank YOU God for being my guidance, helping lead me in the direction I needed to go in. Also, I want to thank every single family member, model, designer, and friends who have supported me throughout my journey of launching my own clothing brand, you don’t need SUPPORT to make it, but to have the SUPPORT starting any business makes a difference in so many ways. Special Thank You to my parents, siblings, and especially to one of my bestest friends who have pushed me every step of the way and been my calm before the storm. I appreciate each one of you and blessed to have met so many amazing individuals on this journey. I love you’ll so much.



What do you see as your greatest success in life?

One of the greatest success in life is being able to inspire young and older women to love who they are despite who society says they are, to know that I have girls and women of all ages inspired by me in some way that alone is something I’m proud of and can say has been a success so far in my life.


How can people follow your journey? Please list your social media URLs

Instagram: @the.japerabc

Facebook: Rashida Brown


Founder & Editor-In-Chief of Kivo Daily Magazine