Tell us your name and a little about yourself.
My name is Eric Rebelo and I’m the CEO & Founder of a Digital Marketing and Media Communications Company. I’m an entrepreneur, marketer, personal brand/influencer, and consultant with a video show and audio podcast that helps entrepreneurs and personal development-focused people learn practical business and mindset strategies to increase their income, promote their business to their target market, get the lifestyle they want, and achieve internal fulfillment using my ideology of OFFENSE. The offense is the ultimate concept or system of internal and external strategies that ‘movers and shakers’ should use to always be focused on moving forward towards their vision of success in all areas of their lives. Whether that is wealth, health, relationships, etc, you have to realize that you only get one chance to achieve your full potential and you must do it because if you don’t, you will regret it for the rest of your life. I used to work a 9-5 job and it was semi-enjoyable but I knew it wasn’t going to be long term. I always have had the desire to have my own business for the freedom and flexibility I knew I would have in entrepreneurship. So I decided that it was best to start my own company and I haven’t looked back since. Now I get to do what I’m passionate about every day while helping business owners and entrepreneurs achieve their goals and potential by living life on the Offense.
What exactly does your company do?
My agency helps companies do business in the modern era. We help get them more customers, clients, leads, and brand awareness using our high-quality marketing strategies. We specialize in this because most people’s attention is on the internet and social media so it’s the best place to market to them. The world of marketing has changed and businesses need to keep updated with the times, so we help them do that with our expertise. Older traditional marketing just doesn’t work as well anymore so it’s amazing to be able to show business owners the capabilities of our services in digital advertising, lead generation, pay-per-click ads (PPC), search engine optimization (SEO), social media, website design, branding graphics, and much more.
What were the biggest challenges you have faced and how did you overcome them?
My biggest challenge was deciding to become an entrepreneur even though it can be risky and unstable. It was especially difficult at first because I don’t come from an entrepreneurial background but I committed to learning everything I needed to so that I could run my business. Since I’ve been doing online media content and digital marketing for about 9 years now I knew that entrepreneurship was the next step to living the life I wanted. I overcame these fears and challenges by realizing that I was willing to take risks in order to accomplish my dreams because I knew that if I didn’t, I would have regretted it. So I went all-in on becoming the business person I wanted to be and had to change my mindset to align with my goals.
The biggest challenge for other people seems to be the opinions of family/friends, their own self-doubt, mindset/identity issues, and tons of other stuff that holds people back. Many people talk about wanting to have their own business but end up not doing it or quitting it early on because they don’t have the leverage or discipline to move forward when things get difficult. My advice to people that need to overcome these challenges is that you: 1) Align your identity with the type of person you want to be. 2) Realize other people’s opinions don’t matter because you’re in control of your life and also ‘haters’ are usually not successful so they’re irrelevant. 3) Have the difficult conversations with family/friends and remove any toxic people or things in your life that are holding you back. 4) Understand that your fears are just your DNA and human survival mechanisms to keep you safe and comfortable and that you should ignore them in certain situations so that you can actually move towards success, not just comfort (nobody great ever did anything impactful while being comfortable). 5) Learn to adapt to your emotions using meditation and breathing exercises so you can use logic to solve problems.
What piece of advice do you wish someone had given you at the start of your career?
‘Don’t sweat the small stuff’. Many entrepreneurs get too focused on small details that ultimately don’t have a difference or that aren’t urgent or important. Focus on the highest priority things that will move your business forward so you can start taking more action and doing less just thinking and planning. This also means don’t take everything so seriously and realize you’re going to make mistakes, it’s unavoidable. A mistake is just a way for us to learn lessons in the most impactful way and grow stronger after overcoming the mistake or challenge. *Bonus Advice* Meditate, eat healthily, and do work in time-blocks, because it helps you think clearer and be more productive.
Who are your biggest influences and people you admire and why?
My biggest influences are many mentors that I’ve learned from over the years that each has had a small impact on my life which in total adds up to an overall bigger impact on me. My friends and family have influenced my life in the way of support, connection, and understanding that has been amazing in my entrepreneurial journey. You must get information from a lot of different sources and then simplify it and figure it out on your own using the data you collect. This helps you understand problems and their solutions easier and can rapidly increase your growth in life. The people I admire are honestly everyone that works hard and is disciplined enough to keep going when their lives are difficult because it inspires me to keep going and reminds me of how grateful I am to be in my position right now.
None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful for who helped get you to where you are?
I try to learn from many people so I can have a well-rounded perspective. So my appreciation goes out to anyone that has ever taken the time out of their day to help me learn anything I wanted to learn. Whether this is in the form of 1-on-1 communication or from me learning from online content. I appreciate all the people giving back to the world in their own ways through teaching, education, and spreading their knowledge.
What do you see as your greatest success in life?
If you could ask me this question again in 30 years then I will hopefully get to say how many people I’ve positively impacted throughout my years in my life! I’m still on my journey to achieve my greatest success in life. My goal is to positively impact at least 1 million people by helping them with any business or mindset-related things they may need to get their personal version of success.
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