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Movers & Shakers Interview with Karla Singson

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Tell us your name and a little about yourself.

My name is Karla Singson. I grew up achieving and achieving – did well in sports, academics, and extracurricular—and had the best, most hardworking parents anyone could ask for. I always held myself to a different kind of standards, and because of this, I had always been ahead of my age.

I started “rebelling” after 19, after college, when I could not keep a job because everything irked me: the office politics, the dress code, the fact that I had to come on time. So I started freelance writing and built a few businesses along the way. Until the found the first two I stayed with – a flowers/ gift shop and an Events and PR Company. These are my two oldest businesses, and I just kept expanding and diversifying since. Today, I have personally worked and led campaigns for over 100 personal, local, and multinational brands. My businesses are in the corporate events, PR, and retail industries, and I’m happy to have thrived in diverse industries. I like building simple and agile businesses that serve clients with impact. Also, I like dark humor, and dark chocolate.

What exactly does your company do?

My latest venture, Prime Press, helps influencers, entrepreneurs, coaches, and agency owners get into major online publications and media channels to increase prospect confidence, differentiate themselves from the other entrepreneur around the block, and supercharge their personal brands.

What were the biggest challenges you have faced and how did you overcome them?

My biggest challenge was learning how to be self-reliant.

When you are an entrepreneur, there will be days when all you can depend on is yourself — physically, financially, and emotionally– and you have to be ready for that.

I’m not saying everything will be bad… and you will have no one.

But sometimes when the going is good too, you still only have yourself.

So you have to be independent, emotionally well-balanced, and highly self reliant.

I believe this is what *really* makes successful entrepreneurs. These bleeds through all of your decision making, how you deal with people (suppliers, employees, prospects, clients, government officials, influencers in your industry, etc.), how you stay productive, and how fast you can pull through the tough times.

What piece of advice do you wish someone had given you at the start of your career?

Worry less and just focus on the solution. I learned that most of my worries are made-up and irrational, and even though people may think it’s valid to worry because you don’t know the future, I’d say it’s also valid to be excited because you don’t know the future. Today, I can easily talk myself out of a worry, find a solution, and just focus on following the money.

Who are your biggest influences and people you admire and why?

My parents will always be my biggest inspiration and motivation. Growing up, they also did not have a lot but it always amazed me to know the kind of love that I got with them. They sacrificed, worked hard, and taught us a lot of things about money, integrity, and freedom. I guess I’ve been very lucky on that angle.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are?

My college marketing professor — Mr. Freddie Serapio — an award-winning marketer, taught me good stuff and believed in me so much he even recommended me to teach in university right after college.

What do you see as your greatest success in life?

I believe that my greatest success in life is being everything I know I could be.

How can people contact you?

www.facebook.com/karla.singson
www.twitter.com/karlastefan

Founder & Editor-In-Chief of Kivo Daily Magazine

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