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Movers & Shakers Interview with Kate Talbot



Kate Talbot

Tell us your name and a little about yourself.

My name is Kate Talbot, and I am based in San Francisco. I have been working in the social media and content marketing space for the past twelve years in NYC, Europe, and Silicon Valley. I love taking complex products and ideologies and writing about those concepts and making them digestible for consumers.

What exactly does your company do?

I am a one-woman show where I have my hand in a lot of different areas. My main source of income is working with early-stage startups to grow their user base through marketing tactics. I work with Seed Stage to Series B startups to craft content and build brand messaging and affinity through PR outreach and marketing materials. I am also a freelance writer and have written for Mashable, Apple, Shopify, Adweek, LiveRamp and more! I have a monthly column in Forbes on millennial marketing, and I wrote a best-selling book, “Oh Snap! You Can Use Snapchat for Business.” I am also a fan of always saying yes no matter the obstacle, so I am a post-graduate lecturer on Social Apps (Instagram and Snapchat) at Ireland’s Digital Marketing Institute and a Social Media Expert Witness for law cases!

What were the biggest challenges you have faced and how did you overcome them?

The biggest challenge I faced was being underestimated in a world where your work may seem frivolous or inconsequential. It’s really easy for people to write off selfies, Snapchat or social media in general as a point of narcissism, but it’s also how this new generation expresses their creative spirit and in-the-moment experiences. This is the new storytelling and these apps propel users to do so. Instead of going inward and feeling like I wasn’t smart or good enough, I double-downed with my writing a few years back and knew this would be the future. And, I’m pretty happy with that bet!

What piece of advice do you wish someone had given you at the start of your career?

Don’t worry about failing. I know it’s trite advice, but I think for women we are so used to wanting to be perfect and if anything doesn’t go to plan it can feel soul-crushing. If you can take a failure and learn from it with a growth mindset, you can do anything! I have had huge failures where I thought it was the end of the world. Looking back, I am so happy those happened because I wouldn’t have had to tap into my inner strength and go in another direction that has led me to where I am today. I am so thankful for the rockier path to success.

Who are your biggest influences and people you admire and why?

Sir Richard Branson for disrupting industries in a smart, fun way with a focus on the consumer. Camille Rickets, author of First Round Review, for her ability to write incredible long-form content and her strong work ethic.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are?

My mentor Shomit Ghose, Managing Director of Onset Ventures, who reminds me that it’s best to be happy in life over career success and stress. I met him in business school when I was the only female at the board table in a Silicon Valley Immersion course. He always encourages me to write and follow my dreams, and he cheers me on along the way! He even wrote the foreword of my Snapchat book. I am so blessed and fortunate for an incredible network of authentic friendships in Silicon Valley.

What do you see as your greatest success in life?

Being able to do what I love from wherever in the world, and encouraging others (especially young females) to do so.

How can people contact you?


Founder & Editor-In-Chief of Kivo Daily Magazine