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Movers & Shakers Interview with Nix Eniego



Nix Eniego

Tell us your name and a little about yourself.

I’m Nix Eniego a marketing consultant for influencers and entrepreneurs. I’m also the founder of Social Media Academy.

Before all that, I was a little kid with a dream.

At 4 years old, I was ‘selling’ candy packaged in little jewelry boxes I ‘borrowed’ (okay, stole, lol) from my aunts. I didn’t know it then, but I was on to some serious branding right there.

By the time I was 12, I realized that I could make money off of NBA trading cards. I would wait for the NBA players (the cards I had) to have a great game and I would run off to the mall and ‘trade’ those cards for lesser value ones + cash. I would easily make $100-$200 (big amount for a 12 year old in the Philippines) on a Saturday just by doing this. It was my first real taste of marketing and sales.

At 17 years old, I typed the 5 magical words that would forever change my life…

“How to Make Money Online”

I discovered content writing, landed my first client who paid me a ridiculous $1.50 per 500 word article. Said client scammed me… I stalked him and his family and borderline blackmailed the guy. He got scared and paid me $50 extra.

From content writing, I dived into SEO, and eventually social media marketing, which is now what I do for a living.

At 26 years old, I’ve mentored hundreds of people who are older than me. I’ve done keynotes, webinars, and workshops that never in my wildest dreams I thought would be possible. I’m humbled to be in this situation right now.

What exactly does your company do?

Social Media Academy is an online school that teaches freelancers, marketers, and business owners the best strategies on social media marketing. We have online programs, in-person workshops, corporate training, internship programs, and social media talent placement for SMEs.

We now have over 700 students in a little less than a year. What we’re building now is a solid community where the learnings and support go beyond social media marketing. We are helping our students find their niche and bring more value to the marketplace.

What were the biggest challenges you have faced and how did you overcome them?

One of the biggest challenges I’ve faced was back in February of 2016. I lost my biggest client, had a huge drought where everything just wasn’t working in my favor… I went on a downward spiral. And at that point, I really didn’t know why.

Until I realized the root cause… I was way in over my head. I thought I was the best. I refused to share my knowledge. I refused to seek help. I took everything on and my first online business collapsed.

I was humbled by this. Literally broke down in tears on the last day of February and made a vow that I would change everything.

I decided to start sharing more. I posted regularly on Facebook about my experiences, tips on marketing, advice for online entrepreneurs… Eventually, things started to look up.

The more value I gave to the world, the more I received it. Clients came back and new ones came knocking as well.

What piece of advice do you wish someone had given you at the start of your career?

“Don’t be selfish and share as much as you can.”

It took me a long time before I realized that being selfish with my knowledge was doing me more harm than good. The day I decided to give value to people was when everything just clicked for me.

Bonus: “Age is BS. You should’ve started younger and went all in earlier.”

Who are your biggest influences and people you admire and why?

Gary Vaynerchuk. He’s the first marketer that I really looked up to. I relate so much to him and I’m 100% all-in with his mantra of giving a lot of value to people without asking for something in return every single time.

Another one who I’ve been drawing inspiration and lessons from is Jay Shetty. Mindset is everything. I recently sought out mentorship from him, and I’ve been learning a lot about how to handle life, work, setting goals, and success.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are?

I’m thankful for my good friend and client Jonathan Kiekbusch. He saw my journey from the start. I was a lowly content writer when I met him, and he really opened my eyes to all the possibilities.

He gave me confidence and made me realize that there’s so much more I can offer to the world. If not for him, there’s a chance I would still be charging $5 per article and not making any real impact on the lives of others.

What do you see as your greatest success in life?

Impacting the lives of hundreds, if not thousands of Filipinos. I love seeing those emails and messages on FB from my students who are sharing about their big wins. Some of my students literally went from nothing to now being influencers in their own right.

I don’t think I can ever top this kind of feeling with my ‘own’ accomplishments. Screw marketing awards, recognition, and validation from others in the industry.

I wouldn’t trade what I have right now for the world. I’ll keep building my own empire while bringing as many people as I can along for the ride.

How can people contact you?

Founder & Editor-In-Chief of Kivo Daily Magazine