Connect with us

Interviews

Movers & Shakers Interview with Kim Speed

Published

on

Kim Speed

Tell us your name and a little about yourself.  

Hi there and thanks for inviting me. I’m Kim Speed, founder of Purple Moon Creative, Brand and Marketing Boutique, Brand Visibility Expert and Author of Branding on a Shoestring. How to recreate your small business identity and increase sales results in 83 days or less.

What exactly does your company do? 

We help small business owners build brands that make them stand out. I started this business after seeing so many entrepreneurs waste a whole lot of time and money on marketing that produced no results.

Small business owners that are growing have a lot on their plate and it is so easy for them to have shiny object syndrome. They hear about the latest and greatest marketing tactic and think they should jump on that bandwagon because they’ve been promised it’s the best and everyone is doing it.

What they have neglected is to create their own unique personality and develop a brand that has meaning to a specific audience of people. A brand that attracts individuals who need and want what they offer and then turns into loyal raving fans.

We build brands that get seen by the right people.

What were the biggest challenges you have faced and how did you overcome them? 

I worked in the corporate world of advertising for many years before starting my own business. My first mistake was when I started my business I thought I knew everything I needed to run a successful company. To my surprise, I realized it wasn’t as easy as I imagined and almost lost my shirt trying to do everything myself.

The best thing that ever happened was hiring a business coach who guided and mentored me. She helped me realize that I was going to need help in areas that I wasn’t the expert. That was the real turning point, releasing total control and growing the team, allowed the business to flourish.

What piece of advice do you wish someone had given you at the start of your career? 

Don’t try to do the things that are not your expertise. Find help so you can do the stuff you’re good at and enjoy.

Who are your biggest influences and people you admire and why? 

I admire the strength of Oprah Winfrey, all that she has accomplished and her passion to help others. I am influenced by many great entrepreneurs, Mari Smith, Gary Vaynerchuk, Marie Forleo, Simon Sinek, who are just a few.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? 

There are so many great people in my life who were instrumental in who I am today. Thomas LeMaguer, a young and smart entrepreneur, who made me look at the business with bigger eyes and grab opportunities. Claudia Harvey and Margaret Johnston for sharing their ideas and believing in me. And the number one person would be my Mom who was a driving force and successful executive, in a time when there weren’t as many women with high paying business careers.

What do you see as your greatest success in life? 

Raising two smart independent daughters with my wonderful husband.

How can people contact you?

Website https://purplemooncreative.com/
Linkedin https://www.linkedin.com/in/kimspeed/
Facebook https://www.facebook.com/PurpleMoonCreative
Twitter https://twitter.com/speedk
Insta https://www.instagram.com/brandvisibilityexpert/

Founder & Editor-In-Chief of Kivo Daily Magazine

Trending