I recently have the chance to meet Daniel Padron, the creator of @sportshighlights on Instagram. Padron has successfully started from scratch to create an audience of over 1.7 Million. On his page, Padron posts sports videos daily. Through his Instagram posts, people who may not have the time to catch every big game or play, do not have to completely miss out. When I asked Daniel what five things he would tell future entrepreneurs he gave me a response I have never heard before: “I don’t have five things I would tell someone”.
He said this confidently and with no ill intentions. “I believe it was good for me to know nothing going into this. Since I knew nothing, I felt like I had to learn everything. It was a lot of trial and error at first and it still is to this day” Padron explained. Padron’s point is definitely valid. Many people say that the best way to learn something is through experience. Whether he liked it at the time or not, Daniel definitely gained experience. His continuous trial error has led to his success.
Through his trials and posts, Daniel was able to learn what his audience liked the most. He learned to monitor his page engagement per post. Through the use of these trials, Daniel knew what to continue posting. He could see that people enjoyed his opinion and it encouraged him to continue his passion.
Not only did Padron believe that it was helpful for him to learn through trial and error, but he also emphasized that it is virtually impossible to be taught Instagram. You can be taught the basics of course, but “Instagram changes yearly, even monthly and you need to just stay on top of it and continue learning or you will fall behind. You need to embrace the grind. Embrace the highs and the lows”. Through my own experience, I know that this is definitely the case. As Instagram changes, we must adapt and ensure that the experience remains as high quality as possible for our audiences.
Although Daniel did not have five things he’d tell future entrepreneurs, he did leave us with the knowledge that trial and error is the best way to learn what it takes to become successful. Given that no two companies are the same, this is certainly the best path towards success.
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