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Giftology & Global Leaders Are Proud to Launch the Release of



San Francisco, CA, May 18, 2021 – Giftology, led by John Ruhlin, and Global Leaders Collective (GLC), under the leadership of Lee Richter, have assembled a team of blockchain influencers and artists to support major brands and celebrity launches of NFTs. To commemorate and celebrate the life and legacy of Kobe Bryant during his historic induction in the Hall of Fame by Michael Jordan on May 15, 2021, the GLC in partnership with Giftology are launching the Kobe Forever NFT campaign to support the Make a Wish Foundation. The launch consists of three separate drops, centered around a brighter future and charitable causes that Kobe Bryant supported.

NFTs are blockchain tokens that are assigned to a specific digital item; through NFT, anyone can buy or sell unique digital items. NFTs can make up almost anything, such as art, graphics, music, videos, images, etc. The Kobe Forever NFT will be launched on OpenSea, which is a marketplace for crypto collectibles, authentic digital artwork and other digital items.

The mission and purpose of the Global Leaders Collective is to “bring global leaders together to share their genius with the world and to leave a positive impact,” said Richter.  The Kobe Forever NFT release is a remarkable way to support artists along with the Make a Wish Foundation.

The Kobe Forever NFT Fundraiser is proudly endorsed by the Make a Wish Foundation and consists of three different art releases, which is taking place in the months of May and June of 2021, celebrating charitable causes as well as the legacy of Koby Bryant.

Regardless of an individual’s background, income or education in the tech industry, the Kobe Forever NFT campaign is designed to allow anyone to participate and enrich themselves with the ideals of the Kobe Bryant Foundation and the Make a Wish Foundation.

Giftology, Global Leaders Collective, and the Kobe Bryant Foundation are proud to launch the first Kobe Forever NFT drop on May 25, 2021 on OpenSea, which includes a sale of a unique 8ft. tall Kobe Bryant portrait by the artist, Lindsay Wanner, accompanied by a piece of digital art. The second fundraising auction is on June 5, 2021 and will consist of an innovative dynamic digital painting, featuring many charitable causes. The third NFT drop will include a series of collectibles (e.g., card games) where collectors will be entered into a grand prize opportunity. The NFT collectors will be named “Mambassadors” in the Crypto-Art world. Global Leaders Collective is also working in collaboration with WhoNose Collective and B.Creative to deliver the best-in-class NFT experience and honor the legacy of Kobe Bryant.

To participate in the one-of-a-kind experience of the Kobe Forever NFT, please visit

the Website and check out their Instagram page.

About Lee Richter:

Lee Richter is an award-winning business innovator and global visionary recognized recently by the San Francisco Business Times as one of their Top 100 Women Business Leaders for the seventh year running. In addition, she has been featured on the list of the Top 100 Fastest-Growing Businesses in the San Francisco Bay Area for the past two years.

As the CEO of multiple companies, a #1 best-selling author, an Abundance Studios™ Producer, and a member of the Forbes Business Council, Lee’s passion is to connect with innovative leaders making a global impact. As an entrepreneur since the 1990s, Lee has built and sold several multi-million-dollar companies. Lee loves collaborating and creating value in the global marketplace. Her new venture is launching an NFT project launch company The Global Leaders Collective. For more information about Lee, visit Lee’s website.

About John Ruhlin:

John Ruhlin is the world’s leading authority in maximizing customer loyalty through radical generosity. He is the founder and author of Giftology and has been featured in Fox News, Forbes, Fast Company, Inc and New York Times. While becoming the #1 performer out of 1.5 million sales reps for one of the world’s most recognizable brands, John developed a system of using generosity to gain access to elite clients and generate thousands of referrals.

He and his firm now help automate this process for individuals and organizations like UBS, Raymond James, DR Horton, Keller Williams, the Chicago Cubs, and Caesar’s Palace. John and the Giftology team can help any individual turn their clients into their own personal sales force to drive exponential growth. For more information contact or go to

Vanessa Campbell has been a Senior Writer for more than a decade already. She has liaised closely with key members of the Marketing and Leadership team as well as key stakeholders, providing content support for concepts and ideas to take brands to the next level. She has been leading marketing campaign initiatives that have successfully thrived and prosper throughout the years.