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Successful Coaches & Consultants Know This Secret.

Carla Williams Johnson

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Successful Coaches & Consultants Know This Secret.

If you’re a coach or consultant, you’ve probably considered hosting a Group Coaching Experience.

…..And why not? It’s a great way to share your knowledge and expertise with a wider range of persons at a fraction of your time; plus it’s going to be a bit more affordable for your target audience who have the desire to work with you but may not be quite able to afford a one on one with an industry leader such as yourself.

I totally get it and completely understand that it’s a great way to truly help others and make some money in the process. Having invested in a group coaching myself, my personal experiences have been a bit of a roller coaster. There have been a few that were really fantastic, however, some had fallen flat because although group coaching is a fabulous idea, there are some things that were completely overlooked in my opinion.  A poorly executed program will work against your brand’s image and reputation……. particularly if you’re asking for investment; however, take these four points into consideration should you decide to embark on this.

 

NUMBER #1: Everyone has different needs.

Your target audience is made up of a set of complex human beings and honestly, it may be difficult to cater to all as everyone’s needs are maybe slightly different. Therefore curating the right content is crucial albeit a bit of a task.  I remember in one mastermind in which I invested, the coach spread her offerings a bit thin in an effort to please everyone. Not only did it not work but most persons wanted out within four months.  Her main issue was that she failed to vet the persons she allowed and therefore could not create content that could satisfy all of her paying clients. My recommendation to combat this is to deep dive into your target audience a bit more to discover what the overarching issues may be and create your programs to address this. Be as specific as possible as to who your offerings are for an interview with the persons who you are allowing into the experience to ensure they get maximum value.

 

NUMBER #2: Mindset can mess your people up.

In my experience, I’ve noticed that many business owners and entrepreneurs have a clear picture of what they want but their minds are the true villains which keep them from truly moving forward. Sadly, when this is the case they tend to blame everyone and everything for their lack of progress and that may include your program. I would strongly recommend having a component to address this and to help your clients whenever life gets in the way.

 

NUMBER #3:  Everyone moves & grows at a different pace.

It’s simply a matter of everyone is good at what they’re good at and therefore there will be persons in your mastermind who will excel faster than others. I can tell you in one group coaching program I invested in I was first to launch and bring feedback; this is because my marketing background allowed me to plan and execute sooner, quicker and faster than my comrades.  It’s important to keep in mind that everyone’s progress would be different and it may be best to have some way to upgrade your fast movers so they don’t feel bored or that the program isn’t for them. You’d be surprised how many persons would opt for investing more for a chance to get their specific needs met.

 

NUMBER#4: Include a way to connect.

In every single mastermind, I have been in there has been a say to connect directly with the coach outside of the group coaching. I think this is extremely important for your client who can tell you what their experience has been but also for you to get feedback. Whether it’s a twenty-minute phone call or an invitation to a live event, always include a way to get some alone time with your clients and use the information to help you give better experience.

So what do you think?  Is group coaching something you want to consider for your business?

Carla Williams Johnson is a Media Marketing Specialist based in Trinidad & Tobago. She considers herself an advocate for business men and women who are desirous of promoting themselves by offering sound, unbiased advice focusing mainly on online and offline approaches to boosting visibility and the creation of practical marketing campaigns designed to increase revenue. She believes that every business owner and entrepreneur deserves honest, reliable guidance in promoting their business in the real world, thus reinforcing their confidence and clarifying their vision as they move forward in their journey

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