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CBD: Modern Miracle Drug?




CBD, or its full name Cannabidiol, is a non-psychoactive compound derived from hemp or marijuana. An isolated chemical from the marijuana plant, CBD sets itself from its cousin, THC, the compound that gives you the feeling of being high during typical use. The CBD portions are extracted from the rest, retaining the healing properties and leaving the psychoactive effects behind. Though still a controversial topic, many studies have shown its potential in treating a variety of conditions from depression and anxiety all the way to insomnia and chronic pain. CBD won’t make you feel high, instead, its effects are much more subtle.

Serotonin is one of the most common and powerful neurotransmitters in the body and is responsible for managing our feelings of fear, controlling blood pressure, and moderating oxytocin, the “happy” hormone. For individuals suffering from anxiety, low serotonin levels are often also a factor. Low serotonin in the body is caused by general stress, but can quickly build to a downward cycle of chronic depression, insomnia, and feelings of hopelessness. CBD works directly with the production of the serotonin to trigger its natural positive effects.

The appeal of CBD lies in its ability to treat a myriad of conditions or their side effects. For one in four cancer patients receiving chemotherapy, traditional nausea treatments don’t cut it. CBD usage has been shown through studies, and individual trials, to alleviate feelings of nausea and vomiting associated with chemotherapy. CBD does not cure cancer or offer a real treatment for it, however, it can help reduce the stress and discomfort for many patients during these intense treatments. Nausea unrelated to cancer treatment is also manageable with help from CBD supplements. For all Americans suffering from frequent migraines, up to half of them also experience nausea as a result. Even motion sickness nausea is treatable with CBD. For medical care, there is no such thing as one-size-fits-all, but CBD is able to tackle even some of the trickiest conditions to manage such as nausea, regardless of their origin.

Trial studies on the effects of CBD as a means to assist individuals battling drug addiction have shown promising results. In the US over 20 million people have suffered from a substance abuse disorder and more than 52,000 have died of drug overdoses as a result. Early studies on drug or alcohol-addicted rats have revealed that the rats who were administered doses of CBD gel were much less likely to relapse and most importantly were less likely to exhibit drug-seeking behaviors. Even long after the CBD had left their systems, the rats retained the unique and positive effects.

People of all ages and of many different conditions can find a use for CBD. Because of its pliable nature, dosing can be taken in countless ways from topical creams for spot treatment, to daily pill supplements, and even vaping through an e-cigarette. Considering trying CBD for yourself? Take a look at this infographic for more about how CBD works, interacts with the body and helps promote wellness and comfort for all.


Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency , based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide, hosts the Next Action Podcast, and has been named a Google Small Business Advisor for 2016-present and joined the SXSW Advisory Board in 2019. Follow Brian Wallace on LinkedIn as well as Twitter.