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Channel chose the Miami beach to present its spectacular cruise parade



Symbol of a tropical Riviera whose name is an invitation to set sail, Miami is a dream come true: its exuberant vegetation and its beaches sway with the cosmopolitan multiculturalism of the city, at the crossroads of American, Latin and Caribbean influences. And that was the destination that Chanel chose this time to present its 2022/23 cruise collection.

Chanel chose Miami for its cruise show 2022/23. There have always been links between the Maison and the United States, from the 1920s to the present. Responding to the interest shown by the American press, Mademoiselle Chanel went there for the first time with her friend Misia Sert in 1931, at the invitation of Hollywood. She then toured the country and was received with great enthusiasm, an enthusiasm that was repeated with her return to the catwalks in 1954, acclaimed by the American press. It was in the United States that Gabrielle Chanel received the prestigious Neiman Marcus Award in 1957.

Today, the organization of the show in Miami is a way of celebrating the role of the Magic City in the collective imagination of the world of cruises. Since the first half of the 20th century, Miami has been a privileged base port for great voyages across the seas.and resonates with the discovery and art of living these boat trips. Miami, between two seasons, anticipates sun, swimming and beautiful evenings at sea. Responding to the needs of those who longed for the winter sun, Gabrielle Chanel, herself a lover of the sea, liked to design flexible and practical clothes. In the late fall of 1919, he launched a collection that celebrated the freedom of movement and the delight of excursions to the sea.

Mademoiselle sailed on several luxury yachts, including the Duke of Westminster’s Flying Cloud and Cutty Sark, on which she docked in Monte Carlo. There he discovered the village of Roquebrune Cap-Martin, which would become home to his La Pausa estate in 1928. In step with the times, Gabrielle Chanel felt the need for a light and comfortable collection that would lend itself to sunny destinations like the Riviera, Venice or the Atlantic beaches.

As soon as it arrived at the Creation studio in 1983, Karl Lagerfeld breathed new life into this demi-season collection, giving it a special place on the CHANEL and Fashion calendars. He transformed the cruise wardrobe into a collection in its own right, embodying real or imagined trips around the world: New York, Los Angeles, Venice, Saint-Tropez, Cuba and a Paris. metamorphosed in the epicenter of Ancient Greece.

To reveal the CHANEL Cruise 2008/09 collection, Karl Lagerfeld stopped in Miami Beach, with its famous Art Deco buildings dating from the 1930s to the 1950s. The collection was presented by the mythical swimming pool of the Raleigh Hotel, immortalized by the Hollywood cinema, in particular with the swimmer Esther Williams.

Forward-thinking Miami has been reinventing itself since the turn of the 21st century. In the city, a series of buildings signed by international architects echo the artistic identity of this resort and place of life. The creation of Art Basel Miami, the American satellite of the prestigious Basel Fair, the opening of important contemporary art foundations and museums, and the city’s role in the American imagination all contribute to making it one of the main cultural destinations on the continent .

Neighborhoods dedicated to creation have sprung up, including the unmissable and luxurious Design District, where CHANEL opened a 7,600 m 2 boutique in December 2021, designed by long-time House collaborator architect Peter Marino. This is the House’s fifth boutique in Florida after Bal Harbor (Miami) and Palm Beach.

A parade on the beach at the Faena Hotel in Miami Beach

This November 4, 2022, CHANEL presented a replica of the Cruise 2022/23 collection show, presented for the first time on May 5, 2022 in Monte Carlo, on the beach at the Faena Hotel in Miami Beach. This hotel, open since 2015, is in the heart of the Faena District, completely renovated by Argentine businessman Alan Faena. Its dramatic décor, by Australian director Baz Luhrmann, evokes Florida’s golden age of Art Deco seen through a contemporary lens. The Monegasque red of the Monte-Carlo beach is thus combined with a Florida swimming pool where two-tone parasols and deckchairs contribute to this sun-kissed connection. Presenting here the CHANEL Cruise 2022/23 collection once again brings together the elegant and cosmopolitan atmospheres of Monaco and Miami. Following on from those of the Monte-Carlo collection, directed by Sofia and Roman Coppola, the collection’s trailers feature a gang of girls against a backdrop of boating, sea swimming and motor racing. The collection moves from the Riviera to the shores of Florida, and the contemporary glamor of the silhouettes resonates with its legendary iconography: water sports, cars, rides in the first waves of dawn, baths in the sea and glamorous parti