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Curves n Combatboots: Making a Difference in Women’s Fitness



curves n combat boots

In the fitness world, it often feels as though women have to choose between either fashion or function – very rarely finding anything that ticks both boxes. Fashionable workout gear can often go see-through or not sit right over curves. Functional workout gear, on the other hand, doesn’t feel very empowering. However, there is one company out there that is hoping to change all that… And it’s run by veterans: Curves n Combatboots.

Spotting a gap

Sarah and Elijah Maine are a veteran power couple, who both served in the United States military. Now engaged and living in Texas, they spotted a gap in the market when they realized it was so difficult to find fashionable leggings that were functional too. Their aim was to start making premium leggings with pockets. However, they soon discovered that they would be doing more than just changing the workout gear market. Their message of empowering female veterans has enabled them to build a community beyond their wildest dreams.

Curves n Combatboots community

What started off as a project to create premium fitness gear has turned into so much more for Sarah and Elijah. With their passion for empowering women, particularly female veterans, their community began to grow and grow. Their Instagram page alone has a whopping 535,000 followers. Every image they put up is inundated with positive comments, lifting other women up. The fitness brand loves showcasing the strong women who buy their products. They post photos of them in their uniform, in their workout gear, and in their general day-to-day clothes. CNC say they “strive to show the world how truly strong women can be. Not just alone, but TOGETHER.”

Not just for veterans

While the fitness brand has a large community of military personnel and veterans, they’re keen to highlight that they’re inclusive of all strong women. Their combination of fashion and functionality means they appeal to any woman who wants to be able to workout while looking good. And not focusing on adjusting their clothing every other squat. Their partnerships with Fit Ops, Operation Underground Railroad, and the Kirstie Ennis Foundation also drive home that message of empowerment for all.

The collection

While Curves n Combatboots may have started with leggings, the brand has expanded its range to include almost everything needed for that tough workout session. As well as the leggings, they also have crop tops, shorts, sports bras, hoodies, and even flasks and gym bags. From leopard print to pearlescent and ombre to stars and stripes, Curves n Combatboots have also ensured they’re one step ahead when it comes to the trends too. These aren’t just functional workout clothes, these are fashionable too. Their core product, the Curve leggings, are also squat-proof and don’t show sweat. This makes them ideal for even intense gym sessions.

What started off as a dream to create premium leggings with pockets has turned into so much more for Curves n Combatboots. This company is taking the workout world by storm with its message of strong female empowerment and its ever-growing community of women.

Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency , based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide, hosts the Next Action Podcast, and has been named a Google Small Business Advisor for 2016-present and joined the SXSW Advisory Board in 2019. Follow Brian Wallace on LinkedIn as well as Twitter.