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11 Ways You Can Improve The Online Shopping Experience



11 Ways You Can Improve The Online Shopping Experience

Since we live in a digital age, it’s not a surprise that most of our daily activities are moving online. Especially, in the time of the Coronavirus outbreak, the Internet has become a space for any possible activity. If you haven’t thought of your online shopping experience before, now is the right time to step up the game. The more pleasant the online shopping experience gets; the more happy customers you’ll have. Here is how to achieve this with some simple tricks.


Group products in several ways 

In a store, a product can usually be displayed only once, sometimes twice. You can choose product configurations by designer, by style, or by the type of the product. However, when you work with a website, you can display one product in several ways. Make sure to group your products by price, size, brand, collection, colour, and target audience. This will make it much easier for people to find exactly what they’re looking for.


Make your products easy to find 

People usually know exactly what they need and want. When they shop online, they want to save time and effort and jump straight to the product they need. For such customers, it’s best to have a “research on-site” button on your website. That way, the visitors will find what they’re looking for within seconds.


Pay attention to the images 

Each of the products you’re selling should have an equal chance of being bought. The best way to ensure this is to provide images of each product. Make sure that the images are taken from different angles and that they represent the product properly. Include some zoom options and make sure that the visitors can tell how the product fits. Finally, make sure to have a proper text description that is simple, with relevant information and organized characteristics of the product.


Create different outfits 

People aren’t always sure whether they want to buy a certain product or not. Why not push them a bit towards purchasing by simply showing them how interesting and good-looking a certain piece is when combined with some other things from your shop. You can play a stylist for a moment and create a full outfit and showcase it on your website.


Make the size guide easy to use 

People want to know that the items they buy will fit them perfectly. That is exactly why it is so important to have a quality clothes size guide. The best way to go is to create a size chart that will contain all the relevant information and that will be easy to understand. If the shop delivers internationally, make sure to include the equivalent sizes for every country.  


Use social media 

People spend more and more time on social media and that means that businesses should do so as well. Especially when you consider that shopping is in fact a social activity, you’ll realise why it is important to click that social sharing buttons. People usually take someone with them when shopping. You can allow them to do that as well when shopping online if you just install some share buttons on product pages.


Work on the site’s visibility 

People need to actually see your site somewhere before they get a chance to make a purchase. To make your site visible, it’s a great idea to think about paid advertising or search engine optimization. Both of these things serve to get your website at the top of the Google page and they can draw traffic to your website quite successfully. If you also have quality products and good employees, you’ll have no trouble achieving this.


Make your online shop more attractive 

People, in general, like to get the things they’ve liked at the first sight. The same goes for visitors to online shops. They will usually buy the thing they’ve formed a strong positive opinion at first sight. Of course, this doesn’t refer to some flashy or tacky design. It actually means that the focus should be on the products only and the best way to make that happen is by using some minimalistic design.


Showcase the new offers 

Fashion is all about the trends. However, trends change and, sometimes, they change rapidly. What your customers need to see is that you’re following the trends and that you’re always up to date with your products. You should make sure to remind the customers about the new offers through the newsletter, for instance. This could even help you regain some old customers, not only retain the current ones.


Include some product reviews and comments 

Nothing works as a better advertisement than a satisfied customer. If your customers are happy with your products and if they want to share their positive experience, why not encourage them to do so? You can simply make this happen by asking for reviews and comments from your customers. The potential customers will have contact with the old ones and they’ll probably trust them more, which could work perfectly both for you and for them.


Know who your visitors are

If you want to provide a great online shopping experience, you’ll need to know who it is for. Thanks to the analytics software, you’ll be able to track the navigation patterns of your customers when buying the products. This will help you optimize your site according to their needs and wishes, as well as to provide the relevant information.



A happy customer is all business owners dream of. A happy customer isn’t just the one that likes the quality of the product, but the one that likes the whole experience of shopping at your store. With these simple tricks, you’ll create the best possible online shopping experience for your customers.

Lena Hemsworth is a lifestyle blogger, foodie, and loves to lose herself in a good book. She's also an everlasting enthusiast who believes that there is nothing better than starting your day with a hot cup of coffee.