It would seem that regular year-end plans and resolutions have suffered a heavy redecoration with everything that has been going on in 2020. For many people, everything has turned upside down. Many employees have learned that remote work may be a better solution than the “usual way” of doing things, while others are having a difficult time with distractions.
What does that mean for business plans?
For one thing, even if we don’t know when the crisis will pass, it is likely that things will begin looking up next year. Whether the “usual way” will make a grand comeback or new business practices will be established, however, remains to be seen.
Rather than focusing on the unknown, let’s see how to wrap up this weird year in the best way possible and decide where to go next – starting in 2021.
1. Will You Be Changing Your Job?
Have you discovered that remote work is a better option for you? Do you know that the gig economy is fast-growing and can often be more lucrative than traditional jobs?
If the answer to any of these questions is “yes,” then perhaps you should turn your attention to convenient online tools that can make your tasks and communication with the clients easier.
For people who have lost their jobs, it’s time to rethink their long-term business goals. If you are working in tourism, for example, how can you start off 2021 on the right foot?
It’s quite simple. Look up online job opportunities, but before that, work on your online presence. There are more ways to advertise your skills than using only social media. How about making your own website (yourself or hiring a professional)?
2. Familiarize Yourself With Lean Operations
Have you heard of the term “lean operations?” The concept is not so new, unlike the term, actually. Simply put, it’s a strategy based on the “do more with less” approach.
If you’re a business owner, this would mean focusing on establishing an engaged workforce, increasing profits, and creating an inspiring and productive workspace (office-based or remote).
If you’re a regular employee or a remote worker, this means staying engaged, continually learning, and keeping informed about developments in technology.
3. What Will You Learn Next?
Think of one thing you’d like to learn. It doesn’t have to be strictly job-related, as long as it helps you develop creativity and productivity. Have you ever thought of learning a new language? Or a new skill? Do you like web design? Or app development?
The thing is, nowadays, there are so many courses available online – many of which are either free or come at a bargain price – that there are truly no excuses to miss all of them.
Instead of a classic new year’s resolution, how about picking one course, you think can help you professionally?
4. Reign in That Messy Inbox!
There are some things people traditionally avoid, some because they’re time-consuming and some because it’s too much hassle. One of the common issues almost every working person has is – a messy inbox.
If it didn’t go beyond messiness, the issue wouldn’t be that problematic, but unfortunately, it does. People waste incredible amounts of time checking incoming emails – always. Be it at work or at home, somehow the notifications always seem to be more important than the ongoing task, while in truth, many of them announce incoming messages that don’t require immediate attention.
To avoid wasting time, learn to prioritize, but even before that, why not use an email client that integrates other commonly used apps (e.g. Slack and Asana), as well as allow for multiple email accounts? Gathering all messages in one centralized place will save you time and allow for additional fine-tuning.
5. Learn Email Marketing
To this day, email marketing remains the single most efficient and cheap advertising strategy. Even if you are a regular employee, you can benefit greatly from learning the ropes of email marketing. For one thing, things seem to be unpredictable at the moment, so why not make sure you’re doing all you can to create additional job opportunities for yourself?
Traditionally, top industries by open rate include government (30.5%), nonprofit (25.2%), and education (23.4%). This means that no matter the times, these industries will always be interesting to many people.
However, no matter the industry of your choice, there are some factors that should be polished in order to improve your open rates (and click-to-open-rates, by extension). Here’s what to focus on:
- Check how your emails display across devices
- Make certain that subject lines are displayed in full (up to 60 characters)
- Target and segment your campaigns
- Send personalized offers
- Optimize email copy and design
- Automate email campaigns
- Feature a clearly visible CTA
- Mind the timing and frequency of your campaigns
- Write quality content consistent
- Always send relevant content only
- Advertise one offer per email only
If you make a habit of checking all these items, soon enough, these steps will become routine. Listen to customers’ feedback for the best results.
6. Keep Your Mind Sharp
Motivation, engagement, and critical thinking are among the most important factors for any person taking their job seriously. There is no reason why everyone shouldn’t keep sharpening their minds while catching up with the changes on the go.
If there’s one thing this pandemic has taught us, it’s that we must be able to adapt to changes, good or bad. This is actually the only way to prosper in the long run, both professionally and privately, as life is full of unexpected situations.
Keeping this in mind, why not look for other opportunities out there? Why not try something new? Use your knowledge and professional skill set to expand your views and job opportunities. Be open-minded and keep looking for opportunities. Sooner or later, you’ll discover that you actually have a choice, no matter how glum your business prospects may appear at times.
2021 is just around the corner and you’re still worrying what the future will bring? Will you still have your old job in 2021? What business practices will change due to the pandemic?
Actually, why not look at things the other way around? What will you do to improve your skillset and create more job opportunities for yourself? What new pandemic-induced practices will you implement in the following year? Will you turn freelance? Will you turn into a digital nomad? Do you want to keep your job? Can you do better?
Yes, you can. Keep in mind the above-mentioned tips and embrace the new you. Welcome 2021, the year of positive changes for working people!
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