Being a freelancer is a hustle.
You got to worry about completing the projects at hand, and at the same time, also plan ahead and work towards getting more clients.
And to add to it, if I tell you to start a blog and try and keep blogging consistently, I can expect some backlash (or at least a grunt).
But hear me out.
There are some serious benefits of starting a blog as a freelancer, even if it doesn’t contribute to your bottom line.
It Helps You Establish Yourself as an Authority
In the world where there are thousands (or even millions) of freelancers hungry for work, it’s hard to differentiate yourself.
If you have your own blog with good content and engagement, it helps you establish yourself as an authority in your niche.
You can use it to show your prospective clients that you know your stuff. If you have any kind of engagement on your blog (such as blog comments or social shares), it further cements your credibility.
You can also use your blog to showcase your past work and share case studies.
For example, if you’re a copywriter, you can share the work you did for a client and how much money it helped the client make (of course with the client’s permission and by masking confidential details).
It helps you find new clients
If you have a popular blog, it can make finding clients a breeze.
If people are landing on your blog while looking for a specific thing, they are more likely to see you as an expert in that area. The fact that you have written something useful that is helping people, automatically established your authority.
And if your content turns out to be useful, you’ve already helped your prospective client.
With a blog, you can have a way to allow your prospective clients to reach you directly. It could be through a contact form or by providing your email address.
It helps you build a list of prospective clients
Not everyone who lands on your blog would hire you immediately. But you can still keep building the relationship by building an email list.
Once you have an email list of prospective clients, you can send them useful information and further nurture this relationship.
Occasionally, you can pitch your services as well.
This also helps in keeping you at the top of your client’s mind. If you’re a content marketer and your client is used to receiving useful information about content marketing from you, you’ll be the first person they think of when planning to hire a content marketer.
It acts as a competitive advantage
If you need a freelancer and you ask about it in a Facebook group to get referrals – who are you likely to choose – someone with an Upwork profile or someone with an authority website about it.
Since you don’t know any of these two people, going through the website is likely to give you a much better idea of the person and his/her expertise.
If you have a blog, it acts as a differentiator when you bid for projects. With a blog, you have a place where you can showcase your expertise and establish your competitive advantage.
It helps you earn extra bucks on the side
Once you have a blog that gets good traffic, it opens a lot of ways for you to earn money online.
Here are some ideas you can use to make some bucks on the side:
- You can do short online consultation and charge on a per hour basis.
- You can create info-products and sell it to your audience.
- You can promote affiliate products and earn some commission on every sale that happens using your link.
- You can review other people’s products/services and charge for them.
If done well, this can also become your major source of income. This may need some experimentations at your end, and once you have identified what works well for your blog, you can focus on scaling that method.
There are many additional side benefits to having a blog in your freelance career. For example, when I started my blog, it helped me get better at communicating with my clients and at the same time get better in my area of expertise.
The research and clarity of thought needed to write blogs help in getting us better in what we do.
So if you’re a freelancer and don’t have a blog yet, you should definitely consider starting one.
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