E-commerce is growing at an alarmingly quick rate. Being adaptive and updated is imperative. The most effective way to reach your audience is through digital. Here are more reasons to invest in this marketing model.
- The internet makes international reach possible. The broader your coverage, the more people you can market your product to. This is good news for Australian business owners who want to promote their local services. Apart from that, digital marketing also allows for highly-targeted local reach. It’s hard to argue against the fact that 88% of smartphone users and 84% of tablet users conduct local searches before visiting stores.
- Digital marketing has a lower operational cost compared to traditional marketing strategies — when done correctly. You can save on staff by merely implementing chatbots for online assistance. You can even optimise your digital ads and marketing efforts to save on cash. Email is a particularly good example of a tool that does this well. Marketers say that email continues to deliver high ROI and value in their campaigns, with a median ROI of 122%.
- Personalisation is one of the essential marketing tactics that digital marketing can do well. Besides using their first names, you can now personalise a customer’s experience through geotargeting, timed messaging, content tailoring, and more. 78% of consumers are likely to buy from a brand that presents offers based on their interests.
Being always online means you can talk to your consumers more. This leads to improved customer experience for them as you will be more in tune with their needs, wants, and actions online.
Infographic Source: GoPeople.
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