Collaboration is the Currency of Entrepreneurship!
When I first heard that phrase I almost fell out of my seat. These were the exact words my mentor used at an event I attended a few months ago and it has stuck with me ever since. This is because getting together with other heavy hitters in your industry can truly help promote your brand; plus you can leverage their marketing and advertising to promote yourself.
Involvement in summits, sponsorship, speaking engagements, and live events can truly put you on the map and get you seen by the right people; unfortunately, so many business owners are skeptical about joining forces. Today I want to really dispel some of the myths I’ve heard surrounding collaboration and get you on the right track
MYTH #1: People will steal your ideas
The truth is that there are no new ideas under the sun, but it is how you execute it that makes the difference. Once you find a team of individuals who are aligned with your values and are working towards a common goal then there is no chance of something like this happening. Take the time to get to know the people who you are partnering with and ensure that they are on the same mission as you.
MYTH #2: Some persons will get more credit than others
Keep in mind when embarking on collaboration or a sponsorship deal, the relationship must be mutually beneficial and must address the benefits each person will receive when working with the team. Ensure that there are contracts drafted up so that gains (and losses) are equally shared.
MYTH #3: Collaborating with persons in the same industry doesn’t make sense
Joining with other people in your field is a great idea if you look at it from the customer’s point of view. People would rather come to one place and get everything and not have the hassle of hunting around for themselves; for example, if a woman has to attend a wedding, it would be a better use of her time to book one appointment for hair, makeup and nails done rather than three different appointments. Look for persons who you share the same target audience with and create packages to serve your customers.
MYTH #4: Collaborating with the competition doesn’t make sense
If you can offer something that your competition can’t then it makes perfect sense. Similar to the myth #3 people won’t get everything they need in one place, therefore if you partner with a competing entrepreneur and offer something to their clients that they cannot then it works well for both parties. In cases like this, one entrepreneur will outsource the expertise of another to satisfy the needs of the customers.
MYTH #5: I don’t need to collaborate, I can do it all myself
This is possible but it will take you longer and the journey that much harder to gets seen by your ideal customers. Plus working as a team helps you brainstorm ideas better and get appropriate feedback.
Collaborating with other business owners and entrepreneurs is really one of the best ways to get you noticed sooner, quicker and faster. Pool your resources and continue to look for innovative ways to truly connect with your target audience because when you find an elite team of highly motivated, knowledgeable persons to work with, you automatically feel like you can take over the world
Want to learn more?
Be sure to like and follow Carli Communications for more free marketing training and advice; if you prefer a bit of one on one, then schedule your free consultation and hop on a call with me so we can get you moving in the right direction.
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