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Craig Kotter’s Courage Leads To Ultimate Freedom



Often times, you hear people say that they wish they could do this, or wish they could make that, or wish they could travel there, but that’s all they ever are… wishes. As for Craig Kotter, he turned those desires into his lifestyle with dedication, belief, and a true leap of faith. Check out how he started his own business and became a self-made multi-millionaire:


What’s your story?

My name is Craig Kotter, and I am 38 years old. I live in Salt Lake City, Utah with my wife and my three wonderful kids. When I was 21 years old (17 years ago now, wow!), I decided I was going to start my own home-based business instead of continuing to pursue my college degree. I had only made it 18 credits in college; it didn’t take very long for me to realize I hated it.


To fund my own business, I did work part-time as a window washer, and I also sold cellphones at the local retail store. The money I made doing those things wasn’t much, but I was disciplined to make it stretch to get my business off the ground.


I also got married to my lovely wife at 21 years old, too, so a lot was changing for me. If I’m being honest, one of the hardest things for me at the time was how my wife felt about the “so-called” business. I think she truly wanted to be supportive, but when money was going out faster than it was coming in, it was difficult for her to see the long run.


Despite the first two years of business being even less than profitable, I stuck with it. I knew what I wanted, and by the beginning of the third year in business, my business exploded! There was no turning back now!

What was your primary reason for starting your own business?

I want freedom, in all aspects. I want to be able to spend time my family and travel this beautiful globe. I want to instill values and characteristics in my kids; I want to be living proof that hard work really does pay off and that you really can design your own life. I also want to make sure that I am prepared and that my family and their future families are secure financially.

What have you accomplished within your own business?

Well, when my business took a turn for the better when I was 24 years old, I have since made millions of dollars in the industry. My careers and responsibilities range from being a successful distributor to corporate executive. I have been able to live more than comfortably and have been able to provide an incredible lifestyle for my family. I say this with the upmost gratitude!

What was so enticing about entrepreneurship to you?

The fact that there was honestly no ceiling on how much money I could make. I didn’t have to answer to anybody else, and I figured that if I was going to spend my life working so hard, it might as well be for myself and my family.


The best thing about entrepreneurship, in my opinion, is that my income was based solely on the effort I put in. There was no one else to blame my successes or my failures on but myself. It’s a disciplined practice, taking full responsibility for your life, but once you master it, magical things start to happen.

How do you personally define success?

Let me answer this question with a question:
“What would you do in your day if money wasn’t a problem?”


Whatever your answer to that question is, success is when you can live that out exactly. For me, it’s time and financial freedom while being surrounded by the people I love the most.

What differentiates you from everyone else in your field?

Most people are just negative, and that’s not me. I’m a genuinely positive person. I operate out of 100% integrity, all the time. You don’t always see this in business, unfortunately, but I make it a rule to remain exceptionally loyal.

What would you say to someone who came to you for advice about taking the ‘leap of faith’ into entrepreneurship?

Just do it!!! I know it can be scary, however, living a life of regret is way more painful than growing through the challenges you’ll face in the journey of reaching your own goals. 

We are entering an era where everyone is interested in multiple income streams. How does one decide on a business to pursue? 

Everyone must start somewhere. Find something that fits your passion and something that gives you a sense of fulfillment outside of money. If you simply just do those two things, you’ll be the happiest person on Earth.

What are 5 best practice tips you can share with our readers as it relates to your industry?

  1. Constantly work on personal development. Whom you become throughout the journey is so important.
  2. Don’t quit if things challenge you. Nothing worth having will come easy.
  3. Find true mentors who have the results you want. Humble yourself enough to know that you don’t know it all. 
  4. Network and hang around people that have a common future. Do not focus on the past. The Law of Association is powerful.
  5. Work your butt off and do whatever it takes to win!

What would you credit your success to?

Personally, I believe my success came from never quitting and being a person that people can trust. 

Who are 3 people that inspire you?

I believe it is important to follow people with results. Three people that inspire me would be: 

Jim Rohn
Tony Robbins
Jeff Bezos

What is the best way for someone to reach you if they are interested in working with you?


Facebook: Craig R Kotter

Instagram: @CraigKotter

Founder & Editor-In-Chief of Kivo Daily Magazine