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Introducing Tara & Co Tracy Bag- Perfect for a Woman on the go!

Julia Lam

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Introducing Tara & Co Tracy Bag- Perfect for a Woman on the go!

Did you know that women waste an average of 100 hours per year trying to figure out what to wear? Reclaim your time by creating a “work uniform” with these essentials. In this day in age, no one has the time to stand in front of the closet every morning, trying to pull together an outfit that will be appropriate for the many events–meetings, client lunches, networking meet-up, cocktail parties–that are packed into a workday. But if you’re anything like an average American, you spend eight hours a month trying to pick out your outfit. (That’s 100 hours a year.) These figures come from a recent study conducted by Nordstrom that also found that 61% of Americans struggle to find something to wear. But the great irony is that closets are literally overflowing with clothes. A full 28% of items in the average person’s closet have either never been worn or gone untouched over the last year. The remedy to wardrobe panic–particularly when it comes to professional clothes–is to develop a work uniform. The idea is to create a set of go-to outfits that you can wear day after day. It allows you to skip the thought process about what to wear because you’re basically wearing a variation of the same outfit every single day.

DITCH THE PURSE. GET A CONVERTIBLE BACKPACK/SATCHEL/CLUTCH

Finding an appropriate work bag can struggle because you need to carry a lot of stuff to get you through the day–a laptop, a water bottle, perhaps some sneakers for the gym–which can weigh you down. But most bags also don’t work with various outfits. A traditional overstuffed work tote looks clunky when you’re going out to lunch. Carrying a backpack is great when you’re wearing a more casual outfit, but it looks odd when you’re in a dress ready for a formal event.

Fast Company recently featured Tara & Co here:  
https://www.fastcompany.com/40548793/reclaim-your-time-by-creating-a-work-uniform-with-these-8-essentials. Tara & Co’s convertible leather bag is the perfect solution. It can be worn as a backpack, but can easily be converted into a satchel by pulling the straps. One part of the bag can also be removed, instantly becoming an on-trend, elegant clutch, which is perfect for when you want to carry your wallet and a couple of business cards to an event. This means you just need a single bag to get you through the various activities of your day. The bag also has expandable side pockets, so you can easily carry your water bottle and umbrella. The bag is practical, but it also looks luxurious, since it is made of high-quality leather.

As a former CEO, Julia has hand-curated every aspect to empower women to feel sleek and elegant, while also being practical and useful. Tara&Co also partners with women that inspire other women. The first bag is named “The Tracy,” after Tracy Chou, former Pinterest engineer, entrepreneur, and diversity advocate for her work in diversity (https://en.wikipedia.org/wiki/Tracy_Chou). The Tracy holds up to 13” laptop in a padded pocket and has a flap that turns into a zip-off clutch.  That means you actually get two bags that you can zip and use together, or use separately depending on the occasion.

Lam says, “I want to solve the many challenges facing the everyday working woman.  This woman goes day to night, and we aim to build functional products that look great on her.  We shouldn’t need to compromise our lifestyle to work around the accessories that we love– those items should work around our lifestyles.  All of our future products will be sleek and elegant, while also being functional and useful. We’re a fashion-meets-function accessory line for women on-the-go. All of our products look beautiful but have hidden and convertible functionality.  The women we design for the need to look good, but also seek practical accessories as they navigate their busy schedules and often switch from work to play.”

More about Tara&Co:

Tara creates beautiful accessories that provide both form and function for your everyday life. As a professional woman herself, Julia was tired of picking between luxurious high-end fashion labels with almost no functionality, and highly functional sports accessories that didn’t feel sophisticated and appropriate for work, outside meetings, and after-work engagements. Julia created Tara for industrious women everywhere. Tara’s signature features are highly convertible accessories, and a smaller removable clutch built into a larger laptop bag — so you can have one bag for all the moments in life. Tara and its collections are inspired by and named after trailblazing women. The name, “Tara” is inspired and named after “Green Tara” the Buddhist mother goddess, who represents action, great strength, and the virtues of success in work and achievements.

More about Julia Lam:

Julia Lam is an early Facebooker, a serial entrepreneur, and now the Founder and CEO of Tara&Co (http://www.taraand.co). The line launched officially in November 2017 >$110k in pre-sales and have been featured in Brit + Co, Buzzfeed, Techcrunch, and LA Fashion Magazine and more.  Previously, she was the Co-founder and CEO of a venture-backed (Slow Ventures, 500 Startups, etc.) innovative trip technology, Bucket, which sold in 2016.  She also doubles as a Co-founder of the A3 Foundation (http://www.a3-foundation.org/), a nonprofit supporting emerging Asian American artists in the media which are in its 5th year of partnership with the Sundance Institute and serves as an advisor for innovation and entrepreneurship at UCLA. Prior to joining the startup foray, Julia was an early Facebook employee (2007-2011) where she led and worked on many high impact developer marketing initiatives including the Facebook Developer Garage program, the original Facebook Connect (Login with Facebook) partner team, Facebook Presence, and the f8 Developer Conference. Julia also worked on the Facebook’s $10MM fund, fbFund, which was capital from Founders Fund and Accel Partners, but administered by Facebook with Josh Kopelman (First Round), Reid Hoffman (Linkedin), and Rajeev Motwani (early Google investor who recently passed) on the board. She was on the internal two-person team that helped choose and mentor over 50 startup teams including Wildfire (acq. by Google), Zimride (now Lyft, who just raised $1 B), TaskRabbit (acq. by Ikea), and Leila Janah’s Samasource.  Julia holds her B.A. in Communication Studies from UCLA.

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Julia Lam is an early Facebooker, a serial entrepreneur, and now the Founder and CEO of Tara&Co (http://www.taraand.co), re-imagining products for women on-the-go. The Tracy 2-in-1 bag, is a stylish and convertible bag named after diversity advocate Tracy Chou, that’s sweeping the nation. They launched officially in November 2017 with >$110k in pre-sales and have been featured in Brit + Co, Buzzfeed, Techcrunch, and LA Fashion Magazine and more. The bag can be worn 3-ways, fits up to a 13” laptop, and has a zip-off clutch. Julia also worked on the Facebook's $10MM fund, fbFund, which was capital from Founders Fund and Accel Partners, but administered by Facebook with Josh Kopelman (First Round), Reid Hoffman (Linkedin), and Rajeev Motwani (early Google investor who recently passed) on the board. She was on the internal two-person team that helped choose and mentor over 50 startup teams including Wildfire (acq. by Google), Zimride (now Lyft, who just raised $1 B), Taskrabbit (acq. by Ikea), and Leila Janah’s Samasource. Julia holds her B.A. in Communication Studies from UCLA.

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