Johnny Medina is a young entrepreneur who like many, was raised in a small-town community. But unlike most people in his town, he was hungry for more, and he wasn’t afraid to discover what the rest of the world had to offer him. “Growing up in a small town called Grandview where the estimated population of the town was around 10,000 people, it was difficult for me to see myself living a life of luxury… owning the fancy cars, clothes, and big mansions was an unfathomable concept for me.”
After three months of hard work, drilling in the extra time and sacrifice, he struck gold—he hit his first 5-figure month! It was then that he realized that his dream of being a successful entrepreneur was coming into full fruition. He was finally able to achieve what many young millennials only dream of doing. He was turning his social media hobby into a full-time career! “Now I’ve been able to make $20,000 a day using social media & have been able to connect with top influencers on a daily basis.”
The Journey to Financial Independence
As the first entrepreneur in his family, he didn’t have a family role model to structure his career goals after, but as a young man of the digital age, he understood the power of social media marketing. He was also aware of just how much his life could change if he did succeed in his pursuit of financial security, and he wasn’t going to let doubt get in the way of him pursing his dreams, thus, creating a better life for both him and his family. “ I didn’t have much to model after, but what really caught my attention was the freedom that entrepreneurship had to offer. Also, I realized that I could make a lot more money. I wouldn’t be capped at making only $45,000 or $75,000 a year.
Building Brands with Proven Results
Medina didn’t luck his way into financial success, he used effectively social media strategies that delivered desired results time, and time, again. To be a successful Instagram marketer, there are a lot of things to consider. There are also a few common mistakes that new marketers fall prey to that send their budding social media career into dispair. Medina gives practical advice to those seeking to become the next successful social media marketer.
The most important aspect of social media advertising is branding–this is the vital key that separates social media success from digital disaster. “ Branding is definitely one of the most important things that you can do. [Potential customers] have to see that your brand is real and relatable. Perception is a reality and it’s difficult for customers to trust brands that show inappropriate and unrelated imagery on their social media page. If you want to win a customer’s trust, focus on showcasing only high-quality images and value-based content.
Another way to win the trust of your target audience is to show them proof! Because the digital world is jam-packed with self-proclaimed “experts”, there’s only one way to solidify trust, and that’s with results! “The online world is a very shady place, there are a lot of scammers. This is why it’s very important to showcase solid results and testimonials so that you’re clients have something to help them make the best buying decision. The clients need to know that your brand is legitimate before they purchase services.”
Another way to ensure that you build a strong online brand that can withstand the test of time is to create a happy customer. The only way to have a happy customer is to deliver high-quality results. Don’t be afraid to go above and beyond expectations. Not only will your customer appreciate it, but providing a positive experience to your customer could result in additional sales opportunities down the line. “Having happy customers is where the real money lies. If you provide the best results for your customer and they love your work, they will continue working with you and be less hesitant to purchase premium-level services from you. Delivering solid results can build an amazing relationship with your clients. Studies show that once you buy from someone once, their more likely to make additional purchases. Happy customers also lead to positive referrals and new leads.”
Johnny Medina is a branding expert and consultant who has worked with top celebrities and entrepreneurs with a net worth of over $100 million dollars. He has learned the fundamental skills need to deliver exceptional results and places customer satisfaction as the top priority for all of his clients. For questions and business inquiries, please contact him on his Instagram page: Johnny Medina