SC Medicinals CEO Brendan Ruh is changing the CBD Industry

CBD is big business. Thousands of CBD companies are producing tinctures, salves, pills, and formulas dedicated to helping customers get easy access to pain and anti-inflammatory, relief, sleep aid, and more but according to Santa Cruz Medicinals founder and CEO Brendan Ruh, those companies aren’t thinking about the customers that need their products most. “A lot of studies with humans and CBD show effectiveness in a variety of conditions from anxiety to pain to inflammation,” said Ruh in a recent interview with Kivodaily. “But the dosages for humans in these studies range between 2-20 milligrams per kilogram of body weight, so we’re talking about a dosage between 100 milligrams – 500 milligrams a day of oral CBD.”

“Most CBD brands don’t offer that dosage at an affordable price at all, so we looked into what it would take to offer that dosage to customers. If we cut out the middleman and didn’t go into stores, we could offer that therapeutic, potent dosage for people to use daily.” Ruh swears by his high-potency products not only because he designed and developed them, but because he uses them every single day. “I would never create a product I wouldn’t use myself,” said Ruh. “I’m an athlete, so I get some pain and inflammation just from training. I use SC Medicinals CBD topicals daily for pain and sleep. I like to mix my CBD into my protein shakes and morning coffee, and I also ingest it at night to enhance sleep. For athletes, topical formulas, like pain salves, are really easy and effective.”

Santa Cruz Medicinals goes the extra step to add healthy adaptogens, amino acids, and other holistic ingredients to make a product that not only provides pain relief, but makes its user healthier, happier, and less stressed. “One of our most popular products is our adaptogenic mushroom formula,” said Ruh. “Basically it’s mushroomed like Lion’s Mane, Cordyceps, and Reishi that have been shown in multiple research studies, to assist cognitive function, word recall, oxygen utilization, and boost your immune system.”

“Valerian Root is another herb we use in our formulas that’s been used to aid sleep for thousands of years. We purposefully did not put Melatonin in our sleep formula because it’s a hormone, so it’s not a good idea to take it every day. We wanted to make a sleep formula you could take every single evening.” Like THC (tetrahydrocannabinol), CBD (cannabidiol) is an active natural compound in the hemp plant. But the two compounds act differently on the human body. THC is psychoactive, which produces the “high” described by cannabis users. But CBD provides all the therapeutic benefits of THC without the “high,” making it palatable for everyone from students to seniors. “We specialize in CBD because there’s a need in the market for a potent dosage at an affordable price. I’m a huge fan of THC, but until federal legalization, there are only so many people you can help, so we wanted to spread the word about potent, legal CBD.”

Ruh focuses on Santa Cruz Medicinal’s efforts on making products that not only look good but actually work. “I feel like a lot of the younger audience are good at sifting through bull****,” said Ruh. “People know what they want. They want a potent dose of CBD, but CBD companies are constantly trying to hide the ball in terms of their dosage. We chose clean and simple branding to show people exactly what they’re getting. We’re not trying to sell fancy packaging; we’re trying to sell potent doses of CBD for the people that need them.”

Customer feedback and support has been tremendous for Santa Cruz Medicinals, with customers reaching out daily to Ruh to describe the way his products have changed their lives. “It’s been amazing,” said Ruh. “People have been really thankful that they can take a potent dose of CBD in an affordable way. I check our Instagram DMs daily, so our customers always talk to me and it’s been great to see people that rely on our products for pain, inflammation, and anxiety improve their quality of life by incorporating CBD doses into their daily routine.”

Ruh is currently partnering with micro-influencers to help spread brand awareness. “We love when people reach out to us on Instagram. We want to partner with like-minded influencers, not just big accounts, who share our vision of providing customers with an effective, affordable CBD solution to help in their day-to-day lives.”