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The Choice Of Providers Will Matter In Online Business Success



The Choice Of Providers Will Matter In Online Business Success

Starting an online business is easy nowadays with so many options available and the immense technical support that you get, often for free, on the internet. However easy it is to start, it is not as easy to continue going. There are a lot of challenges and regular updating required in your website to stay competitive and innovative all through.

Therefore, in the online ecosystem and landscape, choosing the right provider is very crucial. They can make or break your business even though it is a well-established fact that online businesses come with a lot of opportunities and potential to make a lot of money, often in quick time.

In order to make sure that the online business does not go on a downward spiral learn how to choose the right providers and their jobs so that you are sure that you will get the right returns from your investment and online store.

Typically, the world of online business is a chain reaction and there are different things that are intertwined such as:

  • The online business landscape itself thrives on networks
  • The networks thrive on the connections
  • The connections thrive on the efficacy and ability of the middlemen or the providers and most importantly
  • Everything depends on your knowledge.

There are different types of middlemen involved in any online business and most of the times they are under-appreciated for their roles and functions that are more ubiquitous and yet indispensable for any online business to be successful.

Unfortunately, business owners are unaware of them and fail to realize their importance most of the times. They end up choosing any or every provider available to them. However, to be wise and successful, you should choose the right providers or middlemen who will connect all different and required nodes in a network effectively so that it increases the value of your site.

Whether it is for online payment or reaching out to more and more customers focus on choosing the right middleman who will work tirelessly behind the scenes to ensure your business success by connecting the buyers with you to facilitate transactions between you two.

It is more like choosing the right option from when you want debt relief to make it work best for your specific need and situation.

The factors that you should consider for both are much similar and include but are not certainly limited to:

  • Security
  • Your needs
  • Reliability
  • Dependability
  • The cost and
  • Time factors.

This will send the cash registers ringing and at the same time push your business profit graph further northwards.

Different types of providers

There are different types of providers involved in the cluster of providers in an online ecosystem. A few of these are:

  • Logic providers:

They are typically the sub-middlemen between you and the payment gateway provider. They will establish a link through the API and will provide logistic help to you at different points during the transaction such as billing, sending payment notices, handling checkout pages and managing subscriptions. They will function more like a virtual vault.


  • Payment gateway providers:

They are the most important ones and play the main role in the entire network. They will primarily focus on your merchant account to help you to charge the customers for any purchase they make.


  • Hybrids:

These are actually the payment service providers and are usually a mix of logic and payment gateway providers. Their primary job is to make the billing job much simpler. However, using them may result in losing out the flexibility to pick your merchant accounts and payment gateways.


  • Certifier:

The primary job of the certifier is to ensure the quality of the customers that are brought to the table. They scrutinize each and every application thoroughly as one single mistake can jeopardize the reputation of your store. The certifier chooses the best one to send to you by authenticating the details put in by the customer looking out for any loose ends. They are the ones that ensure that the rest of the proceedings are safe to continue. Apart from that, the certifier will also screen the orders of the customer using a cache of anti-fraud tools to prevent any fraudulent activity within the system.


  • Enforcer:

They ensure that everything and every participant work in perfect tandem so that proper value is derived from the process. They are more like an event planner that connects clients with vendors and other service providers. They ensure the best of service with the vendors sticking to their deadlines and the entire event is concluded smoothly including validation of information, authorizing the transaction by the issuing bank after verification of credit or debit limit of the customer, acquiring bank transfers to your bank account and assuring the right amount is moved from the right account to the right account at the right time.


  • Risk bearer:

Just as the name signifies, they minimize the uncertainties and risks involved in a transaction. They manage the risk, if any, by spreading it out into diverse portfolios. To ensure adequate security they encrypt and tokenize all sensitive personal info using HTTPS protocol while communicate and transferring data. They follow the security standards of Payment Card Data Security Standard, PCI DSS.


  • Concierge:

Their primary job is to minimize hassles during the process. They have enough domain expertise and connect the buyer and seller reducing security risks or any manual intervention. They bring the processing time down for making any online transactions to just a few seconds.


  • Insulator:

Their job is to keep the two parties apart. This is done to ensure that the interaction between the two is improved. They are more like a lawyer who is in between the defendant and the plaintiff and enables strategic interactions between them thereby helping them to reach the desired consensus quickly.

Therefore, if you are thinking on the lines of starting up an online business make sure you know and choose the right providers to ensure that your customers have an unimpeachable checkout experience and you have a faster and wiser trade-off.

Marina Thomas is a marketing and communication expert. She also serves as a content developer with many years of experience. She helps clients in long-term wealth plans. She has previously covered an extensive range of topics in her posts, including Money Saving, Budgeting, Cryptocurrency, Business debt consolidation, Business, and Start-ups.