Instagram is an incredibly influential platform in this modern, digital age. Almost everyone knows about it, and most people use it, so utilizing it for marketing is almost essential. With its massive reach and limitless potential, why wouldn’t you take advantage? In order to do this, however, you need to know some important stats which can help you in marketing on Instagram, and put you ahead of the competition.
Wondering about this statistic? While it could be the population count of a small country, it’s actually how many people use Instagram actively every month. Impressed? You should be. Just imagine the reach that your marketing content will have when all of these people – plus a massive amount of not fully active users – have the opportunity to see what you are posting and be influenced by it.
While other social media websites do have similar numbers, none quite reach the amount that Instagram has achieved. It proves that the platform is incredibly addictive, which might have some moral implications, but what matters for you is the way that this impacts on your audience and, thus, the brand which you represent.
In order to market successfully, you have to know your audience: every marketer should know this, as it’s one of the first things that you need to learn. So, this statistic will most definitely interest you: 64% of 18-29-year-olds use Instagram. If this is your target audience, then Instagram is marketing gold for you. However if, for example, your target audience is much older, like 60-69-year-olds, then Instagram – and online sites in general – might not be right for you, since the correct demographic will be much less likely to see your content, so your audience will be disinterested and your marketing will, likely, fail, becoming a waste of time and resources.
Another high number – perhaps the population of a city, this time? No. This is how many other marketers use Instagram as a platform for their advertising, and that number is increasing all the time. Advertising on Instagram consists of the posts in user’s timelines which have ‘sponsored’ on them, and appear periodically. As well as this, they are tailored to the user’s interests and what they have been browsing through beforehand, such as other similar accounts which they follow. This means that the posts will be relevant and reach the correct audience, and you don’t have to put any effort into that aspect of your marketing. In short, Instagram makes it simple to appeal to the correct users on its platform.
10am-3pm: Peak Times To Post
If you have a marketing account on Instagram and begin to wonder why your posts aren’t reaching all your followers, then you might need to make some changes to your posting schedule. Dana Brown, a social media writer at Britstudent.com and Writemyx.com, says, “The times when most Instagram users are active are 10am-3pm on weekdays, so your most vital posts should definitely be posted within this time period.” If not, they might not reach enough people to make your Instagram marketing profile worthwhile, so make sure that you adhere to these times to reach your Instagram’s full potential.
Videos Recieve 38% More Interest Than Photos
When marketing on Instagram, businesses have reported that their video posts receive 38% more engagement from their audience (likes, comments, and shares) than normal photo posts. “Videos are such an expressive way to market on Instagram, since they humanize your business and peak interest from your viewers,” Gerald Winter, a marketer at Australia2write.com and Nextcoursework.com, states, “and they hold viewer’s attention for longer, making people more likely to remember your brand and make your marketing worthwhile.” Therefore, videos might be the perfect way to appeal to your audience on Instagram, and the platform gives you ample resources and ability to do so.
Depending on who you are marketing to, Instagram could be perfect for you, since it is a massive platform with many resources which you can utilize to find the right people and get the word about your business out. In the modern age, going digital is almost essential, and Instagram is a near-perfect program to market on, so why not take the dive and give it a try?
Michael Dehoyos works on web development at PhD Kingdom and Academic Brits, assisting companies in marketing with unique strategies and concepts. As well as this, he contributes to many sites and publications, such as Origin Writings, which is an academic service.
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