eCommerce stores have changed the way we do shopping. The majority of people love to do online shopping. They love to purchase different kinds of products online and are highly dependent on eCommerce stores.
On the other hand, retailers are looking for more ways to sell their products online and reach more customers, especially through a mobile app. Because, more and more people have shifted their online shopping from laptops or desktops to mobile devices.
eCommerce mobile apps drive more users towards any business. Also, they help you to provide a better user experience and build your brand. Apart from this, there are various other benefits of developing a mobile commerce app.
But, before you build an eCommerce app, you should be familiar with essential eCommerce app development tips, which will help you increase sales, reach a wide audience, help to increase app downloads, etc.
Clean and well-designed UI
The properly designed UI will compel a user to open the app, explore different categories, and make searches in it. The first and foremost thing one should keep in mind is that they are developing for a smartphone, so screen size will be limited.
The second thing is that all the buttons, menu, and content should be placed in the right place. Because by looking at the content, a user will make a buying decision.
The design of the app should be simple and sleek that a user can understand all the things without putting more effort. Make sure only to display the things which are relevant in front of your app.
Simple login/ sign up and Checkout process
Make sure that the app’s users are not overwhelmed during the login/signup or checkout process. The main reason is that the users are distracted when they are entering their information from a smartphone.
Now, if you are a signup process, force users to allow a lot of details, then remove this by hook or crook. A signup process should only ask for email and mobile number.
A simple and effective signup process makes it easy for a user to access the eCommerce app. For this, including Facebook or Google for the signup process as most of the users are using these apps.
In the same way, avoid the multiple-step checkout process as users don’t want to spend more time in it. If your app has a simple yet effective checkout process, then users will be able to make a quick buying decision.
Navigation of an eCommerce app should be designed by keeping in mind end user’s requirements. This is observed that the eCommerce site has mainly big menus and sub-menus. However, this thing is not possible for an app.
Therefore you have to analyze all the things and then consider only the things that you think will be necessary to display on the front screen. Moreover, you have to name the category in just one-two words, and it should convey the main purpose behind that feature or function.
Keep the “Add to Cart” button at proper place
You have to display a cart at the place where it is easily noticeable. Because all the users will use the cart when they want to buy anything from your eCommerce app, the cart must be visible just like a product.
One should be able to add products do the cart without going to the cart page. By doing this, they will be able to enjoy their shopping process without any interruption.
Lastly, the only purpose of keeping the cart with the product is to reduce the steps and enhance the user experience.
Add Recommendation Engine
A recommendation engine is one of the most important things you can integrate during the eCommerce App development phase. It will only display the products which a user is most likely to buy. This enables you to retain current customers, engage users, and enhance cross-selling.
A recommendation engine provides the same experience that a user experiences in popular apps like Amazon. It is designed with the help of machine learning to understand the user’s preferences and display related items.
In an eCommerce app, you will be selling different types of items. Therefore, it is very much important to provide filters so that users can find their products with ease.
Basically, in an eCommerce app, there will be common filters such as men, women, & kids. Apart from this, you should also provide advanced filters such as price, rating, brand, popularity, size, etc. This ultimately enhances the user experience.
Speed & Scalability
While developing an eCommerce app, your app depends on not only images but also the page speed. All the things should be loaded within 4-5 seconds as it is the maximum attention span of any user.
Also, users want to research, compare, and then make the buying decision within a matter of a few minutes.
On the other hand, eCommerce apps have to respond to thousands of users at the same time. Therefore it is important that your app’s backend is able to handle scalability with increasing user-base.
Add to Wishlist feature
Customers love to browse through different categories before they want to purchase a product finally.
At the time, they might come across more than one product which is suitable for them, and they want to save all the products and decide the best one later. In this case, you should provide a feature of “add to wishlist” in every product.
With the help of this feature, they will be able to add a wide range of products and then decide later the most relevant product they want to purchase.
When it comes to mobility, security is the most important factor as more & more users falling into the trap of hackers. A single security breach can collect all the personal and financial information of users.
Therefore it is essential to provide the next-level security in your app and also make transactions encrypted using the latest security software.
The payment process should be quick and effective in an eCommerce app. A user should get a lot of payment options such as credit card, debit card, PayPal, etc. If a user is able to pay based on their comfort, then they are a high possibility, they will use your app for a long time.
Now, if you want to integrate above and various other popular eCommerce functionalities to increase sales, then you can approach an eCommerce App Development Company. They possess a highly talented pool of developers that will integrate all features in your app, keeping in mind the current market requirement.
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