Nowadays, there are so many different business models to help you make money effectively. Even better? These are business models you can do easily and then scale. We talked with Imran Md Ali about a new type of business model that works for any business, in any industry, with anyone. Yep, you read that right. And of all people, Ali himself is the expert: this is how he’s amassed a fortune, doing this same easy brokerage formula time and time again.
The gist of the formula is this: you find someone who has a marketable skill but has struggled in selling themselves. This can be a skill as complex as Java coding or as simple as baking muffins. Then, you step in with your own marketing and sales knowledge and help them. You decide upon a rate to split their business – and voila! “We often call this relationship the puppet (the person who has great skill but doesn’t know how to sell or market themselves) and the puppeteer (you, the person who DOES know how to sell and market.) This is a brokerage relationship dependent upon the fact that the person with the skill needs exposure and leads in order to succeed in business. You step in to help.
Here’s the three-step “marketing brokering formula” that almost anyone can start.
Find individuals who are very good at what they do, but lousy at sales and marketing. Because most people lack a strong skill set in sales and marketing, this shouldn’t be too hard – the individuals are likely all around you! “It can be really any marketable skill – from football coaching to landscaping to massage services,” Ali added. “But the one constant is that they have to have no idea how to actually market themselves. This is why freelancers struggle – they’re great at what they do, but don’t know how to make the sales.”
Because of this lack of talent in the sales and marketing area, they’re unlikely to have the inquiries, leads, or sales that they’re looking for – and this is where you come in. “It comes down to leverage,” Ali noted. “You leverage what you can do for them – in this case, it’s helping them market.”
It’s already been established that YOU get sales and marketing – and, naturally, you’re probably not good at what they do. As a result, your skill sets complement each other. The business component comes in when you ask for a 40-70% share of their business in exchange for the marketing funnels you create for them. These funnels are necessary to generate leads for them because marketing is the lifeblood of any business. No matter what someone does, they need inquiries to get sales and need sales to make a profit.
“The marketing you do in this brokerage relationship includes advertising, then running simple campaigns like a free offer or free trial just to get people into the funnel,” Ali specified. So, it’s not a high ticket purchase that you’re asking from their audience, but a way to just get the relationship started. Of course, you should definitely make sure that the person you’re working with is okay with this offer since they’re the one that has to do it for free.
Once you have people in the funnel, the next step is sales. But, this part is up to them. “Give them sales scripts so that they can close sales – these scripts can apply to email, text, phone calls, or in-person communication,” Ali added. These sales scripts can be learned from popular sales books and courses – an investment you should make regardless. Customize the scripts for their business so that all they have to do is type or speak it.
By providing marketing talent and getting potential customers into their funnel, the business is far more likely to succeed. Add in the sales tactics, and they’re golden!
Even better, this model can be repeated time and time again once you master it.
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