Brands today rely on a wide spectrum of marketing channels as well as tactics to retain their authority, visibility, and relevance in their industry. When it comes to creating content, however, few brands can dub themselves innovators, which in turn affects their success in SEO and prevents them from getting the necessary exposure or engagement rates from their customers and followers online. Out of many trends that shape the modern marketing universe, the rise of the eBook has marked a new era: one that enables brands to truly position themselves as industry leaders and authority figures to earn their customers’ trust.
Failing to utilize this single content format may seem entirely irrelevant for many brands out there, and yet, they are failing to capitalize on their expertise, knowledge, and their ability to present vital information in a format that’s appealing to their users. In case you are looking for another way to diversify your content output and enable your brand to skyrocket its presence as a result, eBooks are the way they go, and here are a few reasons to support the effort.
Educate your audience on relevant topics
Search engines and your customers appreciate when they notice that you consistently create content that focuses on value. What that means is that simply writing meaningless blog posts and posting images with little meaning or purpose is no longer an optimal way to maintain your web presence, let alone engagement. If you want those results, you need to create content that lets your readers immerse themselves in the subject matter and come out on the other side more educated and better-equipped to solve certain problems.
Value drives interest, engagement, and ultimately loyalty. No matter what industry you’re in, your brand certainly has the knowledge to give to its audience – but choosing the right format to deliver that knowledge also matters. Writing educational, information-packed eBooks enables your brand to inform, educate, and entertain your audience on the topics that matter the most in your industry.
Conveying key messages with visuals
Unlike tutorials and videos, eBooks combine the best of both worlds: storytelling with visuals that help your readers understand the subject matter on a new level. While traditional blog posts and even longer articles limit themselves to anywhere between a few hundred to a couple of thousand words, eBooks give you much more space to get creative both with your brand’s voice and the accompanying visuals.
What’s more, your eBooks are not meant for passive consumption, much like no form of content, today is meant to be like that. You can embed links to other blog posts, articles, tutorials, videos, no matter if they’re internal or coming from external, albeit authoritative sources you trust. Those links give you a way to generate more interest and make the content more interactive, instead of treating it like just another piece of dry writing.
Positioning yourself as an expert
When done right, eBooks are the reflection of your brand’s expertise and authority in your industry. Many brands have the knowledge base but lack the skill to translate that into condensed, immersive material such as an eBook, which is why more brands turn to experts such as Infostarters who can handle the process from start to finish. The research necessary for writing a quality eBook takes time and skill while adding visuals and designing the final product can also be challenging, so it’s vital to work with someone who can protect your brand identity in the process.
Ultimately, the goal of such an eBook would be to leave an impeccable impression both on its readers and the wider community in your target market, meaning that you can be considered a credible expert and an authority figure in your niche. While it takes time to build up and maintain such a reputation, eBooks certainly contribute to those efforts thanks to their value-driven content delivered in a masterful manner.
Boosting traffic, sales, as well as lead generation
One of the most frequent ways in which modern-day brands use eBooks is generating more leads. Simply put, they offer a free eBook packed with useful tips and advice in exchange for a subscription from their website visitors. By adding relevant internal links back to your blog posts, videos, and infographics, you will also be able to send more visitors all over your website in search of more data on different topics.
Ultimately, the better website traffic and more leads on your email lists increase your chances to boost sales over time. This is especially valid for brands that can use eBooks to promote their services and emphasize the importance of their purpose without directly “selling”. This is why eBooks present a great, nonintrusive way to position your brand in a way that helps your audience understand why they can benefit from your presence without utilizing direct sales methods.
Content will always retain its pivotal role in any marketing strategy, no matter how far we advance and how ingenious other marketing tactics may become, but you still need to be innovative and creative with existing formats to attract the right attention. Leverage your brand expertise through eBooks, and your entire content strategy will become all the more potent for it!
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