The travel industry is booming and hotels can benefit from this. However, you have to come up with creative strategies to stand apart and grow your hotel business. Here are some creative marketing ideas.
5 Hotel Marketing Ideas to Attract More Customers
Improve Digital Marketing
Allocate a budget for digital marketing and improve online search ranking. Since most travelers use search engines for finding hotels, the searches should be SEO-friendly. Use popular keywords in your content.
Invest in online ads. Bid aggressively on hotel ads, Google’s Search, Display Networks, Bing and travel websites like TripAdvisor.
Have a functional website and make social media pages for your hotel on platforms like Facebook and Instagram. Make sure you are present everywhere possible in the digital space to increase your chances of bookings.
Offer Unique Experiences to Engage with Guests
Engage your guests and give them an authentic and unique local experience. For instance, you can organize a scavenger hunt in the city. The guests can complete challenges through the city and get a feel of how the locals live.
You can cover iconic landmarks, hidden gems that only the locals know about, popular local restaurants and bars, cultural places, etc. This will give them a taste of the city and make their stay with you more memorable.
Use Intuitive Help Desk Software
Guests research online and ask their friends and social media for recommendations before booking hotel rooms. They may have questions during that stage. Use an intuitive help desk software to answer inquiries from potential guests quickly.
The software converts emails, Facebook posts, and tweets to relevant tickets that you can answer. This allows you to gather queries from multiple sources in one place. You can also use knowledge-based software to send canned responses to their questions and book more guests.
You can use hotel revenue management software to manage the revenue coming from the new bookings.
Allocate More Marketing Budget During Peak Season
If you have a beach resort, you will see a surge in the guests during the summer; as a ski resort, the peak season would be the winters. Allocate a major portion of the annual budget for your busiest season.
Plan ahead and adjust the budget on an ongoing basis. Take advantage of ad scheduling as well. If you see a lot of business travelers, run marketing ads during business hours rather than weekends. On the other hand, those planning a leisure trip will book during the nights or weekends, so schedule the ads targeting such travelers at the appropriate times.
Develop Special Offers for Group Events
People don’t just book hotel rooms during vacations. They can also book for large gatherings, small weddings or even offsite meetings.
Take advantage of these marketing opportunities and offer special packages for such occasions. For instance, you can offer a special menu for gatherings like reunions and weddings or a discount for rooms for full-day or half-day meetings.
The better you market, the higher are the chances of your hotel bookings. So, get creative and put on your thinking caps to market your hotel better.
Karan Iyer is an end-to-end digital marketer and blogger who inherently understands the hotel industry with his hospitality background. Karan knows how to convert the pain points and challenges of the hotel industry into business opportunities, and that’s what he writes about for his readers. He also shares industry trends, insights and news to help his readers stay up-to-date.