With new technology and new trends, most businesses started focusing their efforts to the digital world, and rightfully so. Modern consumers are changing their habits with technological innovations, and most of the purchases today are made online.
With that in mind, it’s clear that digital marketing has become a must. However, it doesn’t mean that you should abandon all other forms of advertising. Offline marketing is still going strong and so shouldn’t ignore some of the more traditional ways of promoting your business.
Here are some of the most effective traditional marketing tactics that still work in 2019.
Word of Mouth
Let’s start with the easiest and the most cost-effective marketing tactic – word of mouth marketing. One of the biggest advantages of word of mouth marketing is that it gives you the opportunity to use a more personable, face-to-face marketing approach.
You should use every opportunity to talk about your brand. From talking to other business owners to interacting with your existing and potential customers, spreading the word and showing that you’re passionate about your business will certainly prove effective and raise awareness of your brand.
Encourage your friends, family and customers to talk about your business as well and recommend it to others. People are far more likely to buy something if they’ve heard positive reviews and recommendations.
However, don’t forget that you have to offer high-quality products and exceptional customer service in order for this tactic to work out. Otherwise, you might trigger the opposite effect and have your customers talk about your brand in a negative way.
Radio might seem outdated, but more people listen to it daily than you realize. It’s still a very popular form of entertainment while driving, and also, radio is usually played in stores, coffee shops and saloons.
This means that you can reach large amounts of people at the same time. It is, however, a bit more expensive than other forms of marketing, but if you do it right, it will be worth the money.
Just beware that your commercial sloth on the radio will be limited, so make sure to keep it short and catchy to make the most out of your airtime.
One of the biggest advantages of using promotional products to boost your marketing efforts is that people will actually find them useful and use them in their everyday life. Even if they don’t need them, they’re more likely to pass them down to friends and family than to throw them away.
Another great thing about promotional products is that they’re quite affordable. Just find a product that fits your business. For example, if you own a car wash business, you can hang out branded keyrings from Keyring Centre. It won’t cost much, and you’ll give your customers a useful product that’s actually related to your business.
Flyers, leaflets and brochures
Even though flyers, leaflets, and brochures are all different things, they have one thing in common – they’re all informative. The only difference is the level of details they provide.
Flyers and leaflets are usually smaller in size, they are short and concise. They can be handed out at the street, sent by mail, inserted into local newspapers, or left at local coffee shops.
If you decide to use this marketing tactic, just remember to do your research and find the best area where your target audience is most likely to be.
Brochures, on the other hand, are more complex and informative, so it’s better to use them at business events and trade shows, attended by people who are already interested in your business niche or products and services that you offer.
Last but not least, event marketing can be a great way to raise brand awareness. You can attend trade shows, conferences relevant to your niche, or even organize your own conference or launch party to promote your newest product.
What makes events extremely effective is that people who attend them are already interested in your niche, or even in your business in particular. Just beware that, in case of events such as trade shows, there will be many other businesses fighting for attention, so make sure to bring something unique and different to the table.
Events also give you the opportunity to incorporate other marketing tactics as well, so set up your booth, get your brochures, business cards, and promotional products ready and prepare to talk about your brand as much ass possible.