Social media marketing has become an integral part of every business’s strategy in the past few years, but many still fail to utilize the full potential of this lucrative tool. While it is true that Facebook is still the ruling platform, it is very well worth keeping an eye out for other promising social media the new generations use more and more.
In fact, Instagram is the sixth most popular platform as of the beginning of this year, with about a billion active users, which provides an unmissable opportunity for eCommerce businesses, small or big, to promote their products and generate additional traffic and, ultimately, sales. So, here are a few ways in which you can take advantage of Instagram to boost your eCommerce sales.
Turn to influencer marketing
The market is slowly shifting from ads to paid partnerships. It is no news that millennials hate ads, however, a large number of them (87 percent, to be precise) don’t mind if it’s their favorite influencer endorsing the product. What this means is that you need to learn the ropes of influencer marketing as soon as possible.
When it comes to the effectiveness of this strategy, it all boils down to choosing the right person for the job. This requires doing a lot of research to find exactly those influencers who are loved by your target audience. In addition, you have to ensure the compatibility of your products with your chosen influencer before jumping right in, if you don’t want your efforts to backfire. For instance, don’t send non-cruelty free cosmetics to an influencer who clearly only uses vegan products.
Make sure you utilize business account tools
Those who have been using Instagram for a few years now probably agree that the platform has changed considerably in recent years. Promoted content is now integrated at all levels, making it possible for your product posts to appear on the feeds of your target audience regardless of whether they follow you or not. This makes it easier for them to discover your brand.
Business accounts also get exclusive insights into statistics concerning their page, which can make it easier to tailor their content to work more efficiently. So, if you haven’t switched your eCommerce store’s Instagram account to a business account yet, it should be the first step you take.
In addition, eCommerce features are already present on the platform as well. All you have to do is get registered as an eCommerce account, and you will be able to tag products on your pictures, which will make it infinitely easier for your audience to find what they want in your store – without having to go through your entire website, linked in your profile. These shoppable posts will basically turn your feed into a catalog, where people can tap on whatever they are interested in.
Your content and strategy need to be on point
Instagram is a visual platform, which means you have to make the most of your visual content. Besides high quality, it is very important that your posts are creative enough to spark interest in the sea of other entertaining posts. People like a consistent feed, so keep your posts clean and matching each other. Using just the right hashtags is also paramount to boost your outreach.
It can be difficult to get the hang of the finicky algorithm of this platform; however, if you find that your growth is stagnated, you can always get some help from professionals. In this case, specialized social media marketers are the way to go as they know all the ins and outs of Instagram, including photo resolutions, posting time, best hashtags and so on.
Everyone loves things like discounts, contests, and, ultimately, free stuff. Instagram makes all of these possible. First off, you can give your followers exclusive discounts by sharing codes on Instagram. Secondly, contests and giveaways give you a good opportunity to promote your products and have your audience do it for you at the same time. Instagram has strict giveaway policies, though, so make sure you follow the rules to the tee if you opt to hold one of these.
Be helpful and approachable
If a customer is asking about a product, be prompt and clear with your answers. Of course, it goes without saying that you should reply to all relevant questions and direct messages to boost customer experience.
It’s also important that you constantly keep engaging your audience. Today this is easier than ever, with various story sticker tools that make giving feedback fun and easy. While this does not directly lead to a conversion, you can bet that your followers will become loyal brand ambassadors if they enjoy interacting with you on a regular basis.
Instagram is huge right now, and thanks to its nature, it’s an ideal platform to boost your eCommerce business. Keeping these pointers in mind will help you in doing just that.