Digital marketing is evolving faster than ever and it’s a given that healthcare professionals and businesses need to start marketing themselves online. Traditional marketing tactics aren’t enough anymore and just like with any other industry, your target audience will thoroughly conduct online research on your business practice, years of experience, services, and online reviews.
Some of the most common digital marketing strategies are search engine optimization (SEO) and paid ads. But what are some other digital marketing tactics that can make your healthcare business stand out from the rest?
Here are 7 digital marketing hacks to take your healthcare business to the next level.
- Text and E-mail Your Patients To Let Them Know You Care
It’s important to connect with patients outside of the office to maintain a strong patient-provider relationship. Send surveys via text or e-mail to show that you are actively looking for feedback and ways to improve your healthcare business. Texting appointment reminders actively engage patients and gently reminds them to make time in their busy schedules for their health. Send out holiday and birthday emails to give a personalized experience. Increase your engagement rates, and let patients know that you care.
- Add More Depth to Your Blog
Blogs are great for SEO, but you need to expand beyond blogs centered on keywords. Writing relatable and educational blogs will help your audience see you as a thought leader. You can write a blog on some heart-warming stories your healthcare business or practice has had. For example, if you’re a hospital or urgent care, you can have a series of Doctor of the Day blogs where you interview your practice’s physicians and other providers about their life story and health tips. For informational blogs, use your expert knowledge to address trending health topics. After writing a series of rich educational blogs that prove your expertise, your audience will see you as knowledgeable and trustworthy. You will be the leader in important and relevant health information.
- Start Video Marketing and Podcasting!
Video marketing and podcasts give a face and voice to your brand. Whether you create podcasts and videos or are a featured guest, it’s a new avenue to reach your audience. For example, you can create a series discussing the trends in your industry or how to handle delicate and challenging health issues. By building up these sources, your target audience has a library of useful information to watch or listen which builds your credibility. In addition to giving your audience more diverse content, your site will rank more favorably on search engines since they love sites that generate fresh content.
- Use Social Media and Email Marketing to Promote Community Events
Elevate your social media and email marketing content by posting more about health-related events in your community. As a healthcare business, your local community is essential in generating referrals and buzz. Use these social media platforms to promote community events to increase your brand presence and goodwill. For example, a post about local events like a community’s marathon or a health and wellness event. You should keep up with your local health-related events to show support for the community’s health, expand your brand awareness and positive reputation.
- Partnering with Influencers + Great Content = Brand Awareness
Partner with influencers to raise brand awareness and to provide additional perspectives. Carefully research the prospective influencer to guarantee that their followers match with your target market. For example, a medical spa can provide a service to an influencer so prospective patients can gain a deeper understanding of treatments. You could also have an influencer write a guest blog on health-related topics. Influencers are powerful in changing opinions and building reputations. By partnering with them, your healthcare service can reach more prospective clients.
- Create a Space for Conversation
The best way to build trust and engage with your audience is to create a line of direct communication. Allowing your audience to comment on your blogs and social media posts lets them know you’re eager to interact and answer their questions. Answer any questions they might have. Thank them if they love your service. Apologize and offer additional help if they are unsatisfied with your service. For example, if a patient posts about how great your dermatology’s staff is, be sure to respond quickly and thank them for choosing you as a provider. According to Bazaarvoice, 41% of customers say that brands replying to reviews make them believe the company cares about their customers. Directly talking to your audience is the best way to control brand perception, show care, and build trust.
- Build a Digital Marketing Ecosystem
One easy way to leverage all of your marketing tools and content is to ensure everything is linked. Everything needs to be working together in an ecosystem, so you are creating a seamless online experience. For example, make it easy for visitors to find your social media platforms on your website. If you created a marketing video, then end the video with a link to your website or a relevant landing page. If you posted a blog, then encourage readers to subscribe to your e-newsletter list.
By implementing these hacks, you add more value to your brand and establish a strong online presence. Focus on continuously educating and engaging your audience to stand out from the competition and grow your business.
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