Growing your business on social media is easy but at the same time, it’s also not easy because the number of people trying to reach their consumer is growing every single day. The most successful companies are the one who is consistently taking action using the trends and the latest strategies that works and they are the only ones to stay at the top for their consumer so they can be easily reachable. ” Your customers are always looking for you but if you are visible for them “
Here are the 7 most effective marketing strategies to grow your business in 2020. Be patient and take consistent action to get results with these marketing strategies
1. Create a Lead Magnet
A Lead magnet is valuable content in the shape of a pdf or a video that you give away for free in order to get your target audience Name & Email. Lots of websites have thousands of visitors each month but they never have a lead magnet in place to get most out of their visitors. It’s also one of the best ways to build a list of targeted audiences who might soon buy from you.
2. Create an irresistible offer
An irresistible offer is one of the best strategies you can use in 2020 to attract people to your main product it’s basically giving away a piece of your product for a cost that is irresistible this cost should be somewhere between $7 to $30 no more than that. This way you attract the people who pay for the service they need and also it helps you identify the right people with the problem so you can offer them a solution. An irresistible offer is also one of the most effective ways that work as a gatekeeper for your main product. Next time you have a product or service launch make sure you have an irresistible offer in place first before announcing the main product.
3. Optimize your Social media presence accordingly
Leverage the power of social media and optimize it accordingly. Give people what they want from you and you will have your best audience that will always buy from you over anyone else because you have helped them for free in the first place.
4. Leverage Facebook ads
Facebook ads are still cheap as compared to any other advertising platform out there but it might be out of your budget very soon. Facebook ads algorithm is way smarter then it uses to be before so now in 2020 is the best time for all the companies out there who want to take their business to the next level. But one thing you need to keep in mind is that Facebook ads’ performance really depends on how you run your ads.
the best way to get results is to either do in-depth research then try it or hire an expert facebook ads marketer who already been generating results and know what works what doesn’t
5. Collaborate with influencers
Collaborate with influencers within your niche as one of the studies by Oberlo shows us that 49% of consumers depend on influencer recommendations on social media so it is the best time to connect with influencers in your niche and do a collaboration with them.
Reach out to them through their email and social profile give them an offer that is mutually beneficial for you as well as for the influencer because nothing is free.
6. Leverage Linkedin
If you are in B2b linked should be your #1 platform to connect with business owners directly, engage with them, provide value upfront and build trust and relationship. It’s one of the most powerful tools you can use to directly connect with your target market which takes guessing out of the game. You don’t need to split test or do anything like that you can directly find people you can do business with.
7. Use the power of (Giving is receiving)
Create a community around your product this is not for everyone but for those who are in coaching and consulting businesses. Give away free valuable content in the shape of the podcast, how-to guides, short tips, and tricks give as much as possible that’s what actually starts the receiving process. Be a go-to source for your targeted audience when they need help they might not buy today or tomorrow but definitely sometimes in the future.
Be consistent and take massive action on these strategies in 2020 to grow your business.