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7 Reasons SEO Should be Included in Your Digital Marketing Strategy



7 Reasons SEO Should be Included in Your Digital Marketing Strategy

Are you still doubting if search engine optimization (SEO) is effective for your business’ bottom line? 

Basically, SEO in its most basic form, it’s all about building authority so that search engines will perceive your site as reliable.  When executed in the right way, SEO can have a huge positive impact on your business.

That’s why, if you want to achieve the results you want, you should implement SEO services

In this article, we’re going to talk in more detail about the seven reasons SEO should be included in your digital marketing strategy

1. It can boost website traffic

Ranking on the top spot of search engine results pages (SERPs) positions your site to generate more impressions and clicks. As a result, this leads to more website visitors, and ultimately, more conversions. 

2. It improves your online presence

For your website, content, and services to be easily found online, you need to incorporate SEO in your marketing strategy. If you don’t include optimization for search requests from your clients, then you won’t likely appear to the top of search results. As a result, there will be lesser traffic to your site and fewer conversions. 

So if you’re putting all your efforts on paid search, then maybe it’s time to rethink your strategy. 

According to a study, 64 percent of over 310 million visits from 30 various websites are attributed to organic search. So without a doubt, organic search has better ROI over a paid search. 

3. It brings a great return on investment

If you’re just starting a site, you can see the results within 6-12 months. It may sound like a big chunk of time, but if done the right way, it will keep your site on the SERP, and the results can last for years. 

If you’ve been in the business for years, then you know how crucial it is to boost your conversions.

Being highly visible in search helps you achieve better results, with excellent monetary returns afterward. But only if you invest the time and money on it first. 

4. It adds credibility to your brand

Trust and credibility are more important than ever. The main goal of SEO is to build trust and credibility both to Google and the users. 

Way back then, it was easier to rank using shortcuts. But now, your audiences need to be well-targeted so that your brand will appeal to them, and build your authority. As a result, it’s easier to quantify your marketing efforts. 

If you want to create trust and credibility, you also have to simultaneously build your authority. You have to offer valuable information, with a site that’s easy to use and clean. 

Remember, it takes the right amount of patience, effort, and time for your audience to trust your brand and the content that you provide. 

5. It can improve user experience

Almost everyone wants to boost their organic rankings and visibility. However, only a few people realize that having an optimal site experience is a big part of getting there. 

Over the years, Google has learned how to interpret an excellent user experience from an unfavorable one. 

Remember that people know what they want. If they can’t find it on your site, then your performance will suffer. 

Take Google, for example. They’re offering web users that information they’re looking for with fewer clicks. People can find whatever they’re searching for quickly and easily. 

Having a quality SEO builds a positive user experience, making it work in favor of your brand. 

6. You can be on top of the competition

According to, a performance drive company in Auckland, “SEO is always a constant race to help you stay on top of your competition. To stand out from the entire competition, you have to constantly work to improve your website and closely monitor your competitors’ SEO activities.”

By utilizing the right SEO tools, you’ll know what’s working and what isn’t for your competitors. Tools such as SEMRush and KWFinder lets you search for the keywords that your competitors are ranking with. You’ll also get to see their backlinks. 

7. SEO isn’t going anywhere

As long as people keep using search engines, SEO isn’t going anywhere anytime soon.

Unlike what people have said in the past about SEO, it’s impossible to imagine digital marketing without it. 

Keeping up with the latest news and trends in SEO will help propel you in the top spot for years to come. As a result, making your brand more credible, and driving traffic to your brand. 

Over to You

SEO is critical to any business in this day and age, especially with an available set of data, and competition that’s continuing to grow. Implementing a strong and quality affordable SEO on your website can be beneficial for your brand. It can also amplify your marketing efforts.

Andi Croft is a freelance writer whose main interests are topics related to business, technology, and travel. This is brought about by her passion about going around the world, meeting people from all walks of life, and bringing along with her the latest tech to enhance her adventures.