SMS Message Marketing has become a more and more well-liked channel. If you haven’t tried this, however, it may be because you’ve got an incorrect idea about SMS marketing.
When used properly, SMS marketing allows very precise targeting and might be a good tool to succeed in an elusive but remunerative demographic: the younger generation. If in doubt, simply take a glance at the stats:
- 90% of mobile phones are SMS-capable
- The open rate of text promotions/offers is a walloping ninety-eight
- 8% of all texts are read within 3 minutes of being received
- Granted, simply because a message is opened and read, it doesn’t mean that your shopper is going to convert. To attain the success you’ve got to be very specific regarding where these messages are going and the way you’re sending them to potential customers. If done properly SMS marketing has the potential to grow your business.
Here are 6 top tips to bear in mind once initiating to start an SMS campaign:
It’s All About Timing
You don’t need to send messages too early or late in the day, however, you do need to make sure that you simply are giving your customers enough time to act on your message. After all, nobody needs to receive a coupon when they’ve already made a purchase; take into account writing the message before, and then send it later.
Also, make sure to consider the frequency of your messages. You don’t need to overload customers with messages so they get aggravated and begin to ignore, or worse, delete them upon receipt. Most businesses we work with solely send one text per week, some even as little as one each fortnight, and still get quite a few bites.
Be Clear and Brief
When it involves the content of your messages you want to make sure you’re clear and to the point. Any message that’s over one hundred sixty characters is broken up by the phone company into multiple texts, that may cause a range of issues including making the complete message undeliverable and incurring further fees for the business owner.
Make sure you include a Call to Action (CTA) so readers grasp what’s expected of them and what steps they have to take next. A phone number or URL are nice samples of effective CTAs.
Try avoiding any cuss words for effect, but be creative. It is so because you’re not the only business using SMS Marketing so you want to make sure your texts stand out from the others.
Variety is Essential
Always make sure you’re updating your messages. In contrast to other ways where you’ll be able to send the same message twice (social networks primarily), you should never send somebody the same text message doubly. Change things up to keep it fascinating.
It’s additionally necessary to make sure what you’re providing through SMS marketing is different from any or all alternative promotions you’re conducting. Customers will have no reason to opt into SMS if they can get a constant deal through email or social media. It should add value.
Allow Subscribers to Opt-Out
By law, you’ve got to let folks know how they can stop receiving your messages and this can only become more necessary with the introduction of GDPR next year. In most cases, you’ll be able to just put directions in your message. For instance, send a text like “send STOP to our number for opting out”.
It’s also vital that you simply monitor and analyze all of your results so you make sure you’re sending the most relevant info to a relevant audience. Keep track of metrics like open rates, click-through rates, conversions, number of subscribers besides those that choose to opt-out of the service.
Reaching the Right Audience
SMS wouldn’t achieve success if you didn’t have anyone to receive your messages. But, you’ll be able to only send text messages to those that have opted to receive them. The most effective thing you can apply is offering your customers the choice to receive your messages. This can be done during a subscription method on-line or asking them to text a certain shortcode to your company’s official number.
Be sure that you tell them precisely what they’ll expect from your messages. In the end, asking permission can help ensure that your messages are going to people that have an interest and not aggravated.
Be Aware of Your Information
Mobile phone numbers get modified and deleted all the time thus you must check frequently to make sure you’re sending your messages to the correct folks. This happens more often than corporations realize! If your information is running low on contacts, make sure you’re advertising SMS on all promotional materials, both on-line and in print.
Company newsletters or flyers should embrace your shortcodes. Send them out via email, print them on business cards, and don’t be afraid to say them verbally to customers in the store for instance.
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