Online businesses are leveraging the power of eCommerce SEO to gain over their rivals. With an aim to increase the number of visitors to their website and improve ROI, online businesses are going all out to deploy best-of-breed online marketing strategies to woo consumers. They are engaging SEO providers with specialization in Ecommerce SEO, to build a customized SEO strategy for their online business that is based on the products they sell online, industry trends, discounts &promotions being offered, and level of local competition.
Below is a step-wise strategy:
Auditing your website
This is the first step in the process. Before commencing with actual SEO operations, an eCommerce SEO company does an audit of your online business. The objective is to determine whether your website’s software architecture and other web standards are in proper health or not? If the architecture requires a revamp, or if there are any invalid codes or links on a website that prevent it from being crawled properly by search engine crawlers, then this may affect the ranking of your website as well as prevent customers from navigating it properly.
Analyzing the industry and local competition
The second step involves an analysis of the current status of the industry and what trends are predicted for the near future. It also involves an analysis of the competitor landscape to see what strategies and techniques are being deployed by the competitors that might prove detrimental to your online business.
Enhancing the visibility of your brand
An eCommerce SEO company uses the latest tools and SEO techniques to build a list of relevant keywords. These keywords relate to the searches that most consumers make on Google, Bing or other search engines before buying any product online, or when checking about a brand. These keywords are then optimized so that consumers are directed to your online business’s website.
Discounts and promotions on offer
This is a significant part of online business that must be thought out and planned carefully. Every online business today offers some discount to new and existing customers. Further, in order to boost sales during the festival time or during the holiday season, promotions are planned out in advance and SEO activities are then focused around these discount deals and promotional offers. A well-planned campaign may run for several days and may actually attract customers from other online stores to your website and these customers may be ready to switch their loyalties.
Mobile SEO strategy
The young generation (18- 35 years) is the one that shops the most online and most of it is through mobile phones. It, therefore, pays to focus on this target segment and woo them with personalized offers on their birthdays, anniversaries or other occasions.
Social media strategy
An eCommerce company also plans out campaigns for your social media presence to enable increase your reach out to the younger generation who are active users of Facebook, Instagram, Twitter, etc. Further, the buzz created on these social media platforms goes a long way in boosting your brand.
SEO services are designed to boost the rankings of product pages of online businesses and make the online website appear on page 1 of Google search results. Most consumers visit those websites that are appearing on page 1. They seldom go to page 2. This technique builds customer loyalty and encourages repeat visits from customers.
It is prudent to engage with an experienced eCommerce SEO company that ensures that SERPs are maintained and website rankings do not drop and customer loyalty is maintained.
Myself Mouzzam Jafri Head of Internet Marketing at Techindiasoftware. I have 5+ years of experience in IT Industry. My passion is in writing about Internet Marketing Currently I am writing about how to choose Seo Reseller Program and White Label Seo Services.
Blu Fronteraz Speaks Her Truth As She Continues to Live Her Late Husband’s Legacy of Family, Respect, and Loyalty
The Rise of the Ready to Drink Cocktail
From Acting to Producing, Sharon Champagne Terry Set to Release “The Goddess,” a New TV Show
Entrepreneurs3 weeks ago
Maurice Griffin’s “Love Peace Happiness” Is the International Anthem of Hope to Face Global Crises
Business4 weeks ago
Creating Favors Helps Independent Comic Publishers Thrive on Digital Platforms
Business5 days ago
DeezNuts: The New Celebrity-Backed, Must-Own and Purposeful Coin
Entrepreneurs3 weeks ago
Optimizing Athletic Capability: How Keondra Mallard Does It
Entrepreneurs2 weeks ago
Known Unknown Introduces “Distributed Creativity,” Aims to Reinvent Design Industry for Good
Business2 weeks ago
Jason Ditkofsky Encourages Small Businesses in his Community, One Sign at a Time.
Business3 weeks ago
Shahrez Hayder Reveals How to Scale Multi-Million Dollar Companies
Entrepreneurs2 weeks ago
Jpopd1: Leaping Over Demons