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Best Lookalike Audiences for FB Ads in 2018

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Lookalike audiences are the second most profitable type of ad campaigns behind retargeting campaigns to run for your company.

Here are the top 6 lookalike audiences that brought my companies the highest ROA in 2018.

  1. Purchase LAA — If you have a specific product over 100 purchases, export the orders pertaining to this product and import them into Facebook. The more purchases you have, the better your ads will do.
  2. 95% Video View LAA — Most of your content should be videos. Take those who viewed 95% of your video and make a lookalike out of them as these people were interested enough to watch all of your ads.
  3. Top 5% Time Spent LAA — The more time spent on your website, the greater the chance is that they will be making a purchase.
  4. Lifetime Value LAA — LTV LAA’s can be imported by a simple customer export from your Shopify store. You can go one step further and export all customers who spent over $100 if your website has enough data.
  5. Facebook Post Engagers LAA — Anyone interacting with your content is a good prospect.
  6. Instagram Post Engagers LAA — Usually a younger audience, Instagram engagers make a great market for products tailored to millennials.

Sean Kelly is the president of Jersey Champs, one of the largest jersey companies in North America. Sean Kelly is a public speaker advocating for young entrepreneurs to pursue business opportunities in America.

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