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Best Lookalike Audiences for FB Ads in 2018



Lookalike audiences are the second most profitable type of ad campaigns behind retargeting campaigns to run for your company.

Here are the top 6 lookalike audiences that brought my companies the highest ROA in 2018.

  1. Purchase LAA — If you have a specific product over 100 purchases, export the orders pertaining to this product and import them into Facebook. The more purchases you have, the better your ads will do.
  2. 95% Video View LAA — Most of your content should be videos. Take those who viewed 95% of your video and make a lookalike out of them as these people were interested enough to watch all of your ads.
  3. Top 5% Time Spent LAA — The more time spent on your website, the greater the chance is that they will be making a purchase.
  4. Lifetime Value LAA — LTV LAA’s can be imported by a simple customer export from your Shopify store. You can go one step further and export all customers who spent over $100 if your website has enough data.
  5. Facebook Post Engagers LAA — Anyone interacting with your content is a good prospect.
  6. Instagram Post Engagers LAA — Usually a younger audience, Instagram engagers make a great market for products tailored to millennials.

Sean Kelly is the president of Jersey Champs, one of the largest jersey companies in North America. Sean Kelly is a public speaker advocating for young entrepreneurs to pursue business opportunities in America.