Around 90% of first impressions about a product are based on its color alone!
Visuals are a critical component in your company’s branding and identity. Studies show that colors can directly influence how a brand is perceived by a customer, which consequently affects buying decisions. In fact, around 90% of first impressions about a product are based on its color alone!
Colors can influence human behavior, including consumer behavior, and color psychology explores the extent of that relationship. While contextual variables and culture define how individuals assign meaning to colors, there are universal messaging patterns to be found in color perceptions. Recognizing these patterns and leveraging them for your brand will help you better connect with your target customers.
Because of the color’s undeniable significance, it is important for business owners and marketers to understand color psychology. Harness the power of color in building a relatable brand. Here’s what you need to know.
While color meanings are dependent on each person’s experiences, there are messaging patterns found in color perceptions. These trends are key to finding out which colors to use for your brand. CoSchedule shares insightful statistics on what feelings each color invoke in a person:
- Trust: blue (34%), white (21%), green (11%)
- Security: blue (28%), black (16%), and green (12%)
- Speed: red (76%) came out the top choice
- Cheapness: orange (26%), yellow (22%), brown (13%)
- Premium quality: black (43%), blue (20%)
- Tech know-how: black (26%), blue, and gray (both 23%) were at the same level
- Reliability: blue (43%), black (24%)
- Courage: purple (29%), red (28%), blue (22%)
- Fear: red (41%), black (38%)
- Fun: orange (28%), yellow (26%), purple (17%)
TIPS WHEN CHOOSING COLORS
- Do your homework. Brands don’t just choose colors by random! Get your hands on resources (such as this one) to help you understand the psychological impact of colors on consumers.
- Study your competitors. What colors are they using and what emotion do they convey? More importantly, will you choose the same colors? This can impact the direction of your campaign.
- Match your product and color. Consider what you’re trying to sell and the color you’re attaching to it. For instance, it might look a bit off to portray a car wash service with the color orange. What do you want the consumer to feel when interacting with your product?
- Portray your brand’s personality with color. This depends on whether or not you want to look friendly, mysterious, luxurious, and so on. You can choose colors like yellow to depict fun (e.g., food brands or social apps), or blue to represent security and simplicity (e.g., banks and consumer tech brands).
You’re done with your crash course of color psychology! Keep in mind that there are no clear-cut guidelines for choosing your brand’s colors. Beyond stereotypical color associations, it’s essential to consider the context you’re working with. It’s the feeling, mood, and image that your brand or product creates that matters.
Infographic Source: MicroCreatives
Epic Entourage, LLC Transforms Start-Up and Small Businesses Through Its Smart Marketing Approach
Ed Latimore on Sober Living and How It Changed His Life
Why Jonathan Seller is irresistible in the online space
Real Estate3 weeks ago
The King of Bay Harbor Real Estate
Business4 weeks ago
22-Year-Old Jared Oks Makes It Big in Dropshipping
Business4 weeks ago
Anthony Bowers Dedicates Himself To Helping Millennials Achieve Financial Security
Business2 weeks ago
How Trycera Financial, Inc. is Helping More People be Smarter About Credit
Business3 weeks ago
Passion and Poetry: How Alexander Bentley Gained His Platform
Leadership4 weeks ago
10 ways to turn your employees into brand advocates
Education3 weeks ago
The Secret to Online Conference Presentations: Credible Passion
Entertainment4 weeks ago
Discovering Rising Singer-Songwriter Jack Powell