If you’re looking to start an e-commerce business anytime soon, chances are you’ve thought about including a blog to your website. Most business and site owners find themselves weighing the options and considering whether or not a blog would contribute to the profits that you earn.
Although the primary goal of your website is to generate revenue- a well-maintained blog could serve as a stepping stone to steer the visitors to your e-commerce business towards the products that you sell.
On the other hand, however, maintaining and updating an e-commerce blog is no easy feat. Frequently blogging requires time, energy, and content that instantly captivates the reader’s attention. Many e-commerce store owners usually resort to third-party writers and editors to maintain their blogposts. However, with that being said- a single appealing blog post could be the Holy Grail you need to lead your e-business to success.
To aid our readers to grasp the benefits that blogs could offer to an e-commerce store, here are five reasons why blogposts are a key player in ensuring your online businesses’ success:
Blog posts increase site traffic:
Perhaps the most significant reason why e-commerce store owners need to invest the time and energy into creating blogs is the site traffic that they generate. The way this works is simple. Each time you publish a blog that optimizes the use of specific keywords, you effectively create a path that connects your website to a new potential customer.
Whether or not they stick around to buy a product depends on the quality of the content that you post. Promotional blogs that work to captivate and engage the audience usually add value and serve a clear purpose. The best way to go about this is to create content that either entertains, educates or shares information with new prospects and old customers and answers any questions they might have.
The positive impact that integrating quality blogposts can have on your e-commerce store is evident by the statistics shared by HubSpot- with business blogging resulting in a whopping 55% more site visitors, along with 434% more indexed pages.
Blogging generates greater revenues
If you’re still hesitant to start a blog on your e-commerce store, or are unsure of where to start– we’ve got your back. The most essential belief to instill in your mind while blogging for your e-commerce store is that your blogs are meant to help any people that might come wandering to your website.
However, more often than not, several e-commerce stores tend to go overboard with the whole concept. A fatal mistake that could push prospects away instead of pulling them in is if the content on your blogposts comes off as too ‘sales pitchy.’ Remember- subtlety is key. Nobody likes being told what to buy, and overdoing the marketing tone is precisely what your blogposts might feel like.
With certain nuances kept in mind, and promotional blog posts done right- your e-commerce store could generate higher profits as a result of the content you post on your blog.
This phenomenon is best demonstrated through VineBox: an e-commerce store that sells wine tasting subscriptions. Their blog serves as the perfect pairing with the wines they sell, offering detailed insights into the world of wine, covering everything you need to know about your favorite wine.
Another example can be seen with a leather skin shop- an online leather store, with an extremely introspective blog that offers styling tips relevant to the leather jackets that they sell. Utilizing keywords in these blogs can result in the number of paying customers to increase by 55%, as displayed by the popular e-commerce platform Shopify.
Blogging allows you to cater to a broader audience
Arguably, one of the least talked about benefits that business blogging offers is the opportunity to grow your audience, both in numbers and diversity. As mentioned above, creating blog posts that target specific keywords, increase inbound links up to 97%, which creates a greater chance for your content to rank higher by search engines.
Increasing the number of inbound links consequently leads to more indexed pages, which generates organic searches based on those keywords we talked about earlier. Instead of catering to a specific niche of consumers, this allows you the opportunity to expand your client base.
After you’ve got an influx of potential customers visiting your e-commerce site, it is up to the quality of your blog posts to get them hooked. Whether you’re telling a story or captivating the audience’s attention by sharing success stories or testimonials- the content you feature should interest them enough to engage these customers on an ongoing basis.
Blogs give you the chance to differentiate your brand
One of the many reasons why the e-commerce industry might seem daunting is the increasing competition inhabiting it. With e-commerce sales expected to make up 13.7% of all sales by 2021, the chances of establishing your brand keep decreasing.
Blogging, however, offers e-commerce store owners the increasingly rare opportunity to distinguish themselves from the rest of the flock through the content that they publish. Moreover, your blog posts can help you achieve the status of an industry expert, given the quality of the advice you offer.
For example, if you’ve got an e-commerce store that retails women’s clothing, a blog that offers fashion advice on how to style the pieces you sell could help differentiate you from the competition. Furthermore, the fashion tips you give engages your audience and adds value for existing customers and prospects.
Considering that 84% consumers (Dynata Survey, 2014) went to blogs before purchasing a product, a blog that caters to your consumer’s needs and answers any questions that they might have could prove to be monumental for your brand in the long run.
Blogging creates for a more loyal consumer base
Although the last reason we have backing up the integration of blogs in your e-commerce store might seem a bit lackluster compared to the previous reasons, it bears extreme significance to how consumers view your brand in retrospect.
Contrary to popular belief, you can’t get loyal consumers solely by upgrading the quality of the products that you sell. You can sell the best products in the world, and still, have unsatisfied consumers if you don’t find a way to captivate your buyers.
This is where the quality of your blogposts comes in- again. You could be using all the textbook tactics, including but not limited to email marketing, SEO, and still not be getting the loyal client base that you desire. The primary reason behind this is usually boredom.
If you’ve got a dull and boring layout, with blog posts that seem to drag on for an eternity- chances are nobody’s going to want to revisit your website. The best way to entertain site visitors with your blog posts is to create dynamic content- that captures a person’s attention and stays in their mind for a long time.
However, this is much easier said than done. Finding that perfect balance between staying funny and professional, relevant and informative isn’t an easy task to accomplish. If you make the slightest mistake with your blogs, you can either come across as rude or not serious about your business, which can have devastating consequences in the long run.
With a little practice at constructing blog posts and your continuous effort to bring the best to your consumers, your brand loyalty will plummet to the skies!
So, where do you go from here?
At the end of the article, we hope that we’ve formulated enough reasons to convince you to incorporate a blog into your online business. Also, if you’re one of the many people on the brink of starting an e-commerce store, we hope that the reasons we’ve given have gotten the importance of a blog across!
With that being said, we wish you the best of luck and hope that you catapult into success in the e-commerce realm!