The reason most small/medium businesses tend to stay away from marketing or approach it like it’s some sort of insect is that marketing is generally associated with a great expense. In a world currently where most people are unsure where things are headed because of the Covid-19, a lot of expenses have been paused or in some cases completely suspended.
Everywhere you look, you see paid advertisements, even if it’s just $5 to boost a post on Facebook or Instagram. And when you’re barely managing to stay afloat as a business, you might not be all that eager to part with your hard-earned cash.
Well, we’re here to tell you that’s not such a great mentality. First of all, bear in mind that a $100 investment might bring you $1000 back if you do it right, so paid marketing has its undeniable benefits.
However, we understand that even those $100 can be a hefty sum for small business and that you may not be willing to run the risk (because whereas sometimes, you might get your investment back tenfold, other times you might not). This is why we’ve compiled a list of marketing ideas that you can do without any budget.
They’re not always there, but from time to time, you’ll get the opportunity to promote your business without spending any money. We’ve seen it on Facebook, as well as other social media platforms – they occasionally offer you a small credit (something like $10 for example) to boost your posts. On the house, as it were. Make sure you keep an eye out for these.
Also, don’t neglect the power of free trials. There are all sorts of excellent marketing tools out there that can help your business grow. And they offer a one-month free trial, which you can benefit from! Sign-up for the free trial and focus all of your efforts on gaining as much as you can within that free month to prospect clients and market your business.
Everyone’s a blogger these days, we know. But never underestimate the swaying power of a solid blog. Aim for that sweet balance between personal and professional tone. You know, just enough for your readers to feel like they’re getting to know (and sympathize with) the people behind your brand, but just enough for them to remember you guys are pros.
A blog post people can relate with has the potential of being shared thousands of times, which means more people becoming aware of your business.
Network in your area (of course now virtually)
You can find dozens of local networking events on websites like Facebook or Meetup. Due to Covid-19 these meetings are virtual, but still effective and allow you to interact with other small business owners and even people in your field. This is great news for you because there is nothing in the marketing world to beat human interaction. These connections that you make will prove useful in the future and they might even end up recommending you to their own customers or friends if you make a good impression.
Run contests and offer freebies yourself
Offering a massive discount on your products may sound counter-productive, but isn’t. Put it this way, it gives people the chance to try and possibly fall in love with your brand. If you’re offering a service and they get the first month free or at a great price, they might be more inclined to renew their submission once their free trial is up.
If your stuff stays at its current price, they may not be as inclined to try it.
Never forget the power of social media
Social platforms like Instagram, Facebook, LinkedIn, and Twitter are what makes the business world go round. A fun and likable presence on these platforms will get people interested in your business, and with every like your business get, you have a bigger chance of converting it into a customer. These platforms which cost you nothing are becoming the pillars in everyone’s business marketing. They are now almost considered necessities. At no cost to you, any lead gained from any of these platforms didn’t cost you a penny. It is just important that you remain consistent and offer value when using them.
See? Marketing with no budget isn’t all that bad!