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How To Create Compelling Infographics For Marketing: A Complete Guide

John Geronimo

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Compelling Infographics

Studies show the incredible speed and ease that humans are able to process visual information. Researchers at the Massachusetts Institute of Technology (MIT) have discovered that people can identify images they see within 13 milliseconds. If it takes you between 300 and 400 milliseconds to blink your eye, your brain’s ability to detect what it’s looking at is 30 times faster.

No wonder infographics are becoming increasingly popular. Infographics can present complex information quickly and efficiently. Statistical data also becomes easier to digest when presented in an infographic format. Similarly, a visual comparison between products, ideas, or events is more comprehensive.

Infographics receive 3X more engagement on social media than any other type of content and have proven to boost web traffic by up to 12%. In fact, infographics have seen a 65% increase in usage among B2B marketers in the last four years.

Due to its growing popularity, it is important that the infographic you produce is compelling enough to cut through the noise of today’s infographic-cluttered web.

Let this infographic guide you on how to create compelling infographics the right way. It presents the different types of infographics and identifies when best to use them. Lastly, it lists general pointers, as well as free tools that you can use to create your infographics.

 

Create Compelling Infographics

 

WHAT’S IN AN INFOGRAPHIC?

The internet is flooded with all sorts of data, which makes it important that you devise a way of communicating and sharing your data to users in an easy-to-digest format. This is where an infographic comes in handy. Instead of conveying complex information in plain text form, infographics use images, charts, videos, and other visual representations to simplify things for your audience.

Creating infographics is a proven way to increase audience engagement since infographics are designed to be eye-catching and informative at the same time. The rich use of visuals on an infographic can help translate abstract ideas into something that’s easier to understand, and large volumes of data into more condensed versions.

There are many elements comprising an infographic, but essentially, you should be creating infographics that follow best practices in graphic design and effective copywriting.

Use your creativity to come up with a design that helps readers to visualize the storyline of your infographic in a logical flow, and get rid of any unnecessary distractions. The same goes for your copy: it has to be succinct and on point all throughout. Provide specific information that you know is going to add value to whatever your audience is looking for, with proper acknowledgment to your sources.

Infographic Source: MicroCreatives

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