Are you looking for a way to grow your business with social media? Platforms like Facebook, Twitter, and Instagram are growing in popularity, with more people joining every day. If you want a glimpse at how prominent these websites have become in our lives, consider this; nearly 80% of active internet users have at least one social media account.
Business owners and marketers understand the role these sites have with consumers, which is exactly why you would be hard-pressed to find a company that doesn’t have an active social media presence.
Despite being active, there’s a good chance that you’re struggling to get people to engage with your brand. If you’re in this position, don’t worry. There are plenty of ways to quickly boost engagement and get more sales from your social media accounts.
Today, we will reveal several tips that will help you get more engagement across social media, which sets the stage for new marketing opportunities.
Share Your Best Blog Posts
Your blog is one of the most helpful parts of your website, but the content contained within these pages can also help you dramatically boost social media engagement.
Consumers browse social media every day. During this time, people are looking to connect with friends, family, and yes, businesses. In fact, many people discover new companies through social media.
One of the best ways to get more people to engage with your channel is to share more helpful blog posts from your website. Include snippets of information in your post so users know what to expect before they click through.
If someone is looking for answers or a product solution, your post can be the deciding factor. If you don’t immediately increase conversions with this strategy, don’t worry.
A surprising 47% of people read 3-5 pieces of blog content before making a purchasing decision. In other words, sharing your content will result in initial engagement from users, then a gradual increase as those people come back to your site in the future for more information, which leads to more social and on-site engagement.
However, this process usually starts with a shared blog post on platforms like Facebook and Twitter.
Have Meaningful Conversations
Next, let’s talk about the value of having meaningful conversations on social media. Did you know the average person spends 2 hours and 22 minutes on social media sites every day?
While reading the latest updates from friends, people are also engaging with brands. If you want to see more engagement, you have to give your followers a reason to comment on your posts.
We suggest thinking about common trends and pain points in your industry and using this information to break the ice. For instance, if you own an online pet shop, you might put out a survey that asks users what kind of pets they own.
Not only will you see more engagement on your channel, but you’ll also have a better understanding of your target audience. When you know who you’re speaking to on social media, it’s easier to have organic conversations where you have the opportunity to turn curious consumers into customers.
Don’t forget to look for groups or hashtags that are connected with your industry. You can meet plenty of people that may be interested in what you have to offer but have never heard of your brand. Offering helpful advice and getting to know people in these groups will result in more followers and engagement on your profile.
Make User-Generated Content a Cornerstone
User-generated content is an excellent way to grow your business and increase online interactions. The rules for this type of engagement is consistent across social media and your website.
Create fun and interactive posts that encourage people to share their photos and videos. Let’s go back to the online pet store we mentioned earlier. This website’s marketing team might put out a post that asks users to show how much their pet loves getting their branded packages loaded with treats, toys, and food.
Imagine the engagement on a post where the cutest dog you’ve ever seen is pawing open a box to get the treats inside. As you can imagine, most people will comment, like, and share this post. If the user added a hashtag or tagged your business to share their content, you can expect your brand name to sweep across the internet.
As more people get invested in user-generated content, you’ll likely see a sharp rise in sales, engagement, and followers. The key here is to determine what topics will get attention from your audience. Once you’ve decided what kind of user-generated content you want to see on your profile, you can put your plan into action.
Social media marketing is a complex process that takes time to fully understand. Each platform has nuances that marketers need to consider before they start sharing content. The tips we’ve provided today will help you across all social media websites.
As your brand page grows, and you start seeing more engagement, you can take a deeper dive into some site-specific marketing strategies such as Instagram Reels and Facebook Ads. We suggest you start with the basics offered here.
The old saying “you need to walk before you can run” applies. Before you start doing a deep dive and growing your social media profiles with advanced techniques, the basics are necessary for your success.
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