Do you want to grow your sales this holiday season? If so, you’re not alone. Business owners worldwide are preparing for the most profitable time of the year – November and December.
Due to the sheer number of online stores, generating sales during the holidays can prove challenging. You have to rise above the rest and show consumers why they should pick your product or service when faced with countless other competitors.
Luckily, there are plenty of things you can do to turn the odds in your favor. Today, we are going to explore some of the ways you can start preparing for holiday shoppers and set your online store up for success.
Let’s dive in!
Focus on Lead Generation
If your goal is to get as many new customers as possible, you have to start with a strong lead list. Without prospects to pitch your offer too, you’re stuck with your wheels spinning. October is the perfect time to start building up your email leads and social media followers.
When you get consumers to invest in your brand during this time, they are still fresh and familiar with your company. In other words, when you start pushing out your holiday offers and events, there’s a good chance that your newest prospects will open your emails or engage with your post on social media.
We suggest you start building your lead list by creating a highly relevant, festive lead magnet. You can find a topic on your blog and give it a holiday twist, with some extra additions. This piece of content might be the perfect thing to entice new visitors to sign up for your list when they land on your website.
You’ll also want to focus on social engagement. Share holiday polls, talk about your favorite scary movies around Halloween, and generally keep in touch with your fanbase. Consumers enjoy interacting with brands that talk to their customers like a human being instead of a faceless organization. You can dramatically grow your social media presence by simply commenting, sharing resources, and getting involved in festive or industry-related conversations.
Plan for All Upcoming Shopping Holidays
Next, let’s talk about planning for all of the upcoming holidays. Generally, you hear marketers planning for Black Friday and Cyber Monday. But there are actually several other shopping holidays worth considering.
Several of the most popular include:
- Small Business Saturday
- Green Monday
- Free Shipping Day
Use these extra holidays to create exclusive offers for your customers each day. You’ll find that people are willing to shop with your business in quick succession if you’re offering irresistible pricing.
Consider finding specific products, services, and coupons you can implement each day. Though you may want to consider making all of the offers visible on Black Friday and Cyber Monday.
We believe that preparing for these seemingly small holidays can help you dramatically boost your sales and the return on investment of your marketing efforts.
Start Creating Marketing Material Now
Now that you know which days to plan for, it’s time to start creating marketing material. This phase could consist of several different platforms, including your website, email, and social media.
For your website, you’ll want to create attractive festive banners that attract new and returning visitors. If possible, add a little holiday flair to your site for each event. For example, during Halloween, you can host a special offer and spice up your page with bats, witches, and black cats throughout your design.
Consider creating an email drip campaign for holiday customers. Drip campaigns are a series of emails that slowly release information to customers on a set time frame. You could set up a string of emails designed to let customers know about the upcoming marketing specials you’re offering.
You can improve the effectiveness of your drip campaign by including valuable and festive content in specific emails. Sending out your Halloween posts to subscribers at the end of October, for instance, is a great way to get people re-engaged with your site before the holiday season goes into full swing.
Use Social Media to Magnify Brand Awareness
It’s hard to describe how crucial social media is to spreading brand awareness, especially during this time of the year. Over 3.81 billion people use social media sites like Instagram, Facebook, and Twitter to talk to friends, find entertainment, and engage with businesses.
We know that people use these sites for shopping because a whopping 59% of consumers say they use social media for buying inspiration. When you consider the number of people using these platforms, it’s clear that every business can find its target audience on social media.
Create festive events to get people to engage with your brand. For instance, you could hold a Halloween costume contest in October or a gift basket giveaway in December. The idea of winning something is enticing to many consumers, and it could cause them to give your website a second look.
Again, engagement is critical. People need to know that there’s a person behind the brand talking to consumers and building rapport. You can win over your audience on social media; the key is to display the right offer, to the right customer, at the perfect time.
Once it’s all said and done, there’s a good chance you’ll see a sharp boost in sales, like many other companies. If you want to ensure your next holiday season’s success, we recommend reviewing your sales reports and Google Analytics data after the new year starts.
You’ll likely find plenty of valuable information about your target audience and their shopping habits through these reports. The more you know about the people visiting your site, the easier it will be to prepare for the festivities next year.
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