Most of the websites today have added high-resolution images to make their appearance better without knowing the fact that it increases the page weight, which results in snowballing the page loading speed. The primary purpose behind optimizing images of a website is to improve user experience, save loadings, and increases the chances for site visibility in SERP.
Image optimization depends on the layout of the website, and if the pages on your site do not have any pictures to support the topic, then you need to post a few because it will assist in increasing the page audience. The methods are simple and easy to put into practice if you have a little bit of knowledge about the procedure involved in the editing of pictures.
– Stock Images
Adding stock photos can be a good idea if you are not planning to put the slice of search engine optimization into practice. The reason is these images are free to use and have high resolution, but as these images can be used by anyone on the internet, using SEO techniques on them is entirely inadequate. The size, however, can be reduced to fit in the dimensions of your page but again if you don’t have knowledge on what resolution is required to keep the quality of the images, then tutorials on the internet can be of great help.
– Image Compression & Vector Illustrations
Compression is all about reducing the size of the photo, but it depends on which format you are decreasing the size of. As JPG is a lossy format, lessening its size means losing a bit of quality that is irrecoverable, so never save and replace the original file. It is the one format that is being utilized almost on every website on the internet, but due to its lossy attributes, its usage is decreased.
Different forms are used according to the type of page. For example, PNG is used to create logos and vector images instead of JPG because its usage is diminished since the release of WebP format by Google. According to the news, the size of the WebP format is more than 25% smaller than JPG and is a lossless type. This format doesn’t let compression affect the quality of the picture also the use of vector images is increasing for blogs. Vector images have a small size, and upon magnification, their quality is not disturbed. This type of photos not only decrease the page load time but also lets people get a picture of what the article on the page is about.
– Online Image Editing tools
People who don’t have the skill to alter photos in software can use these online utilities to modify them. These programs assist in cropping, compressing, and applying filters to add more to their color sequence and story. The cropping part is easy, but for compression, you need to know the exact resolution required by the space on the page of your website. No doubt people can shrink the size in the backend, but the size will still remain the same, and our primary motive is to lessen the overall page weight not to keep it the same.
If you have heard of point of presence POP servers, it can play a vital role in decreasing the page rendering time, and the loading speed won’t be affected. All the visitors, either first-timers or regular ones, will quickly be able to access these images without waiting for them to get executed properly. This process is beneficial if your site is filled with lots of pictures, especially which remain unmodified for a certain period of time.
How does it affect SEO?
Well, in simple words, well-optimized pictures appear in the images section of the search engines and people who use relevant terms might be able to see them and reach their source if liked. These pictures need to have proper titles, ALT descriptions, and names in the elements to assist search engines in learning about the material contained in the photo.
Another thing that of critical value is to keep an eye on the images you posted on the website. People on the internet sometimes take these images if liked and present them as their piece of art instead of crediting you for it. To check if your already uploaded photos are being exploited, you can use the aid of reverse image search by reverseimagesearch.com to find the culprit who is using your pictures without quoting your website and email them a message to remove them instantly.
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