Nowadays, Google ranking is all that matters. Online search is the first method the majority of people turn to when looking for a product or service, and if your page doesn’t rank on the first page, chances are, your operations will suffer.
That is why stellar SEO is an absolute must, and, contrary to popular belief, even more so in the case of local businesses than of global ones. Why? Simply think of all those people in the neighborhood looking for a service in the vicinity.
If you operate a local business and people living nearby don’t know it exists, turn to Google for help (and, indirectly, to the best SEO tools, too). Global SEO strategies target nationwide audiences, while regional and local businesses prioritize visibility for specific locations.
In fact, a study performed by ReviewTrackers shows that 35% of overall search traffic is local.
So, what is SEO, exactly? Is it just one of those terms that you think you understand but aren’t quite sure?
Shortly put, SEO is a fine mixture of science and art, comprising a multitude of complex algorithms that change on a regular basis. Why? Because Google changes the rules of the game all the time.
As explained above, local businesses should optimize their websites to appear in local searches to avoid missing out on new clients. Thankfully, there are a couple of highly useful tips to help you in this regard, which is not difficult to perform, either. Let’s break them down.
Be “Content Wise”
Quantity cannot compete with quality. This rule is as true in the case of SEO as it is in real-life situations. When creating content, make sure it is fresh, relevant and updated on a regular basis.
Blogging is one way to keep your business’ website evergreen. Think in terms of quality posts that answer visitors’ questions directly.
Uploading visual content is another way to go. Videos can show the action taking place and let potential customers know exactly what to expect from your services or products.
Optimize for Mobile Devices
A great majority of Google searches are performed on mobile devices, simply because people are mostly on the go. Hence, optimizing your website for mobile devices should be your top priority.
While most everyone is aware of that fact, the ways of mobile optimizing remain somewhat obscure to most of them. The truth is that it isn’t a difficult task, after all.
Responsive websites feature fast loading time, which is the single most important factor when it comes to mobile browsing. Up to three seconds is a general recommendation.
To achieve that, on top of using responsive templates, you will also want to minimize the images. Go with high-quality, but smaller images, rather than vice versa.
Finally, mind the font size. Mobile devices have smaller screens than desktops and laptops.
Perform Localized Keyword Research
In accordance with increasing local visibility mentioned above, it is best to use keywords that will attract locals. That means including specific locations, for one thing.
Google’s Keyword Planner may help with that, as the app filters keyword searches based on location. Translated into simple English, that means you will get to see exactly what people in the vicinity are looking for.
A pro tip would be to include traditional landmarks and hot spots in the region. Mix them into your content to increase the post’s visibility.
Use “Google My Business”
My Google Business is a handy tool that will help you increase your business’ online presence in a matter of minutes and also put your business on Google Maps.
Optimizing the service is not complicated; the steps are as follows:
– Verify your listing and wait for Google’s letter to arrive (in your mailbox).
– Update your company information.
– Include your logo and description of the services your business offers.
– Add images — the more, the better.
– Describe your offer to the letter — include services, amenities and hours.
Numerous studies show that people turn to reviews when deciding on a business or service to use. Google loves them no less than potential customers.
Therefore, asking your happy customers to leave a review is a good way to increase the number of new customers. You can do that in various ways, either at the point of sale or when following up.
Make certain to monitor the reviews and thank your customers for their time and effort.
As you can see, SEO can be optimized in a few simple steps and even on-the-go for the existing content. However, to avoid redoing your pages and posts, remember to always follow the above-mentioned steps. In a nutshell:
– Optimize your website for mobile devices (larger fonts, smaller images, fast loading time).
– Use local keywords (landmarks and similar).
– Use “Google My Business.”
– Encourage reviews.
With just these simple steps, your website visibility will skyrocket in no time!
BIO: Angela Ash is a professional content writer and editor, with a myriad of experience in all forms of content management, SEO, proofreading, outreach, and social media. She currently works with Flow SEO, a boutique agency founded by Viola Eva, which offers in-depth SEO analysis, custom SEO strategies and implementation.
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