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Mistakes That You Need to Avoid When Marketing on Instagram



Mistakes That You Need to Avoid When Marketing on Instagram

No matter where you go, the one name that is currently ruling social media is undoubtedly Instagram. Currently, this visual social networking platform has stolen the entire show and everyone from celebrities to entities to marketers, literally everyone, is tapping into Instagram these days. The reason? Humans always love visuals and this is why the concept of sharing images has been gaining popularity since 2010. However, there is one question that keeps lurking, which is, what the marketers are doing in order to get followers on Instagram. They do not only open an account on Instagram and share pictures. They are working day in and day out in order to make their brand stand and remain unique despite million other accounts present on this platform. According to, 35% of internet users in the United States are on Instagram.

If you are also an Instagram marketer, there are certain mistakes that you definitely need to avoid. Given below is a list of the mistakes that you cannot afford to make on Instagram as a marketer.

Having a private account

This is definitely a mistake that is not intentional but it can be one of the costliest mistakes for a marketer. If your videos or images are private, it is obviously not going to be helpful for your company, especially when you are interested in showcasing your company to the entire world. When your account is set to private, you are actually limiting the opportunities that you can come across.

Therefore, as a brand, it is mandatory for you to ensure that your account is public so that you can reach a wider audience base and pull out potentials that can be your followers or fans.

Posting random content

You can be a marketer, helping a brand to gain its identity or even a solopreneur, concentrating on marketing your business. It is obvious that sharing content on Instagram is crucial. However, sharing every little thing that you are doing, like a picture of your dog or your favorite coffee mug is not exactly going to work. It is understandable that you are looking forward to being social but since you are handling an Instagram business account, you need to be extremely careful about what you should post and what you should not. By visiting reputed websites, you can gain real Instagram followers.

Photos of low quality

Everyone expects a business to be professional. Every day, prospects are going to judge your brands and the quality of your brand in numerous ways. You might not believe it, but it is true that your picture and video qualities are responsible for sending out a message regarding the product quality. When you post photos of high resolution, prospects are immediately going to understand that your products are of amazing quality and also, you are a professional. Therefore, it is your duty to post high-quality photos.

Not making use of appropriate hashtags

Hashtags are going to make your brand searchable. Whenever you are using hashtags, you need to ensure that they are not only short but also relevant. Apart from that, you need to ensure that you are making use of hashtags, which are popular within your niche.


Mistakes can be extremely costly for both a brand that is trying to stand as well as a brand that is highly reputed. Ensure that you are taking care of the mistakes that have been mentioned above so that your brand does not move away from the spotlight.

Author Bio –

Kristen Smith has been working on the importance of social media in marketing with thousands of real Instagram followers for her postings.