You remembered those days when we promote our product through a traditional method like newspaper, FM Radio, Poster. But this is a technology era where we are connected by the internet. Facebook, Google, YouTube, Instagram are the most consequential platform where the users are interlocked with it. So that how advertiser take benefits from it. So let Begin How to runs ads on Facebook.
But Before running ads on Facebook, first, you have to decide which purpose you are going to run ads. Either It can be, you are providing the best digital marketing training or want to generate new leads for your business, sales for your e-commerce store, Brand Awareness? Now you have decided which determination you are running Facebook ads.
Choose a Campaign Objective Based on Your Goal
The format of a Facebook advertising campaign consists of three-level (i)a campaign,(ii) an ad set, and (iii) an ad
The First Level is the campaign where you select the objective in which you want what take action by the user when they saw your ads. The Objective has three parts Awareness, Consideration, and Conversion.
When you select the objective Then Facebook easily recognizes for further process. Let take an example if you want to run ads for your brand awareness then Facebook video ads would be most effective ads to your brand awareness, either you can choose text ads, images ads. But as we discussed most of the people prefer to watch the video. So you can run videos views objective. If you want to traffic, or sales product on websites then you can choose either the Traffic or Conversions objective, It Only Depends that what you want from the visitor when they saw your creative ads and take action.
Well, there are 11 objectives as per your needs
Select your audience
This is one of the most important aspects in which you targeted your audience. Facebook allows you that you choose to narrow your audience on the basis of location, interest and many more because it will help you to reach your desired audience with the desired location.
Now you have an elegant option to narrow your audience by selecting a Location, Age, Gender, Languages, Relationship, Education, Work, Financial Home, Ethnic Affinity, Generation, Parents, Life Events, Interests, Behaviors, and Connections.
Once you selected the above option you can easily track your customer by Facebook pixel and conversion tracking. whether they are using your app, visited on your website or business profile on Facebook. Customer audience will help you to give excellent result while retargeting your customer.
#3 Set your budget: Facebook allows you two types of the budget first is daily budget and second is a lifetime
1) Daily Budget: This option would be most suitable for you because if you want to run your ads for the whole day. The minimum daily budget for an ad set is $1.00 USD. It up to you How much money you want to spend on ads. Next is Lifetime budget
2) Lifetime Budget: Most Of the high profile organization manages Lifetime Budget. In which you can run your ads at a specific time period by selecting a lifetime budget, To more specify your budget, turn to the advanced options while setting your budget strategy.
There are three more features that are setting your schedule, Optimization & Pricing and third is delivered.
Deliver has a two-part standard and accelerated. Standard delivery shows your ads the whole day, while accelerated delivery benefits you reach an audience instantly for time-sensitive ads.
Now build your creative Ad
The last step is to create an ad. Your ad is what your consumers or audience will see. Here is you have to decide which type of ad you want to run in which including images ad, videos, URLs, display link text, news feed text, and a call-to-action (CTA) button ad. you have many options to run ad if you want to run video then you have to choose to video ad or you run an image ad then select single image ad, for more than one images you have to select carousel or slideshow option. images and video should be high quality that why your customer easily recognize what your image is indicating. Remember one thing if you are running for marketing purpose then your creative images should be exceptional. According to “Philip Kotler defines marketing as “Satisfying needs and wants through a change process”. The Chartered Institute of Marketing defines marketing as “the management method liable for identifying, anticipating and satisfying customer requirements benefits”.
How your image should be
For single image ad
Image resolution (including CTA): 1080 x 1080 pixels, Text: 125 characters, Ad Headline: 25 characters
For multi images
For multi images
Image Resolution and Text character will be the same as the above but Ad Headline text: 40 characters.
As we whatever we discussed it is all part of digital marketing. Running a Facebook ad is also part of it. So Keep in mind before running an ad on Facebook, One thing more your Facebook page should be connected with your ad or vice versa. If you did not associate your ad with your own Facebook page then you will only enable to see desktop Right column. And once connected it then you can easily perceive your three display location ad.
After Selecting a Campaign Objective, Select your audience, creating your creative. Ad If you want to see your ad live report then you can use the Facebook ad manager, where you will observe what your customer is doing on the website, how many leads convert or e-commerce store(is it purchasing your product or not). Furthermore, if you want to run remarketing (means retargeting that customer who had visited on your website, blog, e-commerce and more) then you run enable Facebook Retargeting Campaigns.
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