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The Common Dilemma – SEO or PPC?




SEO or PPC? Well, it largely depends on the goals and objectives of your business. This is a difficult choice for marketers to make because both marketing strategies have advantages and disadvantages. 

So, let’s understand why marketers use SEO and PPC. We’ll also talk about taking an integrated approach. This will surely help you decide what will generate the maximum benefit for your business.


Why SEO?

  1. Generate High-Quality Organic Traffic – When done correctly, SEO helps you drive high-quality organic traffic to your website. As a result, it helps you increase awareness about and the visibility of your brand among your target audience. The increased awareness and visibility may encourage your target audience to make a purchase, thus helping you to boost your sales. 
  2. Cost-Effective Approach – Unlike paid ads, SEO strategies are cost-effective. You don’t have to pay for each click you get on each link. 

Why PPC?

  1. Easy Targeting – With PPC strategies, you can improve your targeting. Paid ads can help you target and reach out to your target audience easily and quickly. You can choose to target your ads by device, geography, language, search keywords, and much more. 
  2. Positioning –  PPC strategies guarantee the top position for your brand in search engine results. That’s because paid ads are always positioned before organic search results. So, it helps your prospects discover you effortlessly.

Why an Integrated Approach?

SEO and PPC have their own sets of benefits. So, have you ever thought of integrating these two marketing strategies to extract the best for your business?

The following are some of the major advantages of an integrated approach to using paid ads and SEO together: 

  1. An integrated approach, when done correctly, can help you generate more high-quality traffic to your website.
  2. When combined, you can generate relevant data which will help you discover potential organic and paid keywords. This, in turn, will help you boost your sales and help you generate maximum revenue.
  3. When paid ads and SEO work together, it helps you increase your brand awareness and visibility manifold.


SEO or PPC: Which Should You Choose?

Image courtesy: SpyFu

Author Bio:

Zac Harris is the Director of SEO at SpyFu. He is passionate about scaling companies and testing all things SEO.

David Rosales is a Freelance Writer at RemoteLab and Contributor in The Weekly Trends.