Who are the top digital influencers in Britain in 2019?

Being a reality star in Britain won’t help you gain influence. At least, not in accord to the list of Top 100 influencers, released this month by The Sunday Times, lacking modern celebrities whose newfound careers last merely as long as their reality shows are being aired. These findings are the case despite most of them trying hard to become social media influencers in order to extend their 15 minutes of fame.

The list, which includes young entrepreneur and lifestyle YouTuber Zoe Sugg in 53rd position and fitness coach and author Joe Wicks in 60th, was determined using an algorithm created by digital trends platform CORQ. This algorithm scored influencers based on audience size, growth and engagement rate, as well as their social activity over time.

Men took the top four of the content creator ranking spots with Youtuber PewDiePie, real name Felix Kjellberg (11M subscribers on YouTube and counting), being named the most influential digital star in Britain. Coming in at number five, lifestyle blogger Saffron Barker (2 million subscribers on YouTube) is the most influential woman on the list.

Influencers, bloggers and vloggers with a solid fan-base are now able to command five-figure sums in exchange for brand investments. Over recent years, influencer marketing has been on the rise, with the digital influence market forecasted to be worth £8bn by 2020.

The top 25 most influential digital stars in Britain are:

1: Felix Kjellberg

YouTube Channel: PewDiePie

Subscribers: 101, 039, 359

What he does: talks about gaming

2: Olajide William Olatunji

Subscribers: 7,395,610

What he does: Rapper and professional boxer.

3: Craig Thompson

Subscribers: 5,743,326

What he does: Gaming

4: Billy Wingrove and Jeremy Lynch

Subscribers:10,641,232

What they do: Football freestylers

5: Saffron Barker

Subscribers: 2,187,330

What she does: Lifestyle blogger

6: Joe Sugg

Subscribers: 3,662,907

What he does: Entertainment

7: Chelsea Clarke

Subscribers: 244,894

What she does: Beauty blogger

8: Callum Leighton Airey

Subscribers: 3,146,776

What he does: Gaming

9: Joshua Bradley

Subscribers: 2,102,975

What he does: Gaming

10: Colin Furze

Subscribers: 8,427,123

What he does: Entertainment

11: Alastair Alken

Subscribers: 16,520,959

What he does: Gaming

12: Patricia Bright

Subscribers: 2,804,914

What she does: Beauty blogger

13: The Saccone Jolys

Subscribers: 1,903,313

What they do: Family videos over 10 years

14: Theo Baker

Subscribers: 824,247

What he does: Football

15: Emmanuel John Brown

Subscribers: 1,557,521

What he does: Football

16: Jordan Lipscombe

Subscribers: 1,734,130

What she does: Beauty

17: Holly Boon

Subscribers: 675,374

What she does: Beauty

18: Gaz Oakley

Subscribers: 703,540

What he does: Vegan food content creator

19: Ling Khac Tang

Subscribers: 300,997

What she does: Beauty

20: Amelia Liana Sopher

Subscribers: 496,896

What she does: Lifestyle

21: Tamara Kalinic

Subscribers: 207,697

What she does: Beauty/Fashion

22: Safwan Ahmedmia

Subscribers: 1,377,673

What he does: Technology

23: Estee Lalonde

Subscribers: 1,174,388

What she does: Lifestyle vlogger

24: Sarah Turner

Subscribers: 885

What he does: Parenting content

25: The Ingham Family

Subscribers: 1,262,249

What they do: Parenting content

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