The iConnect Agency: Influencer Marketing Made By, With, and For the Black Community
Efficient marketing is crucial for any company to survive. However saturated the industry may be, not one marketing agency is the same. The iConnect Agency is the premier influencer marketing agency that focuses solely on the Black consumer.
The iConnect Agency is home to seasoned creatives and professionals who have been in the multicultural marketing field for over two decades. Dedicated to producing impactful influencer marketing strategies, iConnect uses the personal stories and narratives of African-American content creators to reach Black consumers, entrepreneurs, and audiences. Using influencer marketing, the agency is engaging the receiving end of their campaigns to empower conversations and push them to dig deeper toward every advocacy.
The iConnect Agency has worked with brands from different industries, including travel, healthcare, beauty, and nonprofit organizations. With its growing clientele, the agency ensures that its team is ready to tackle and reach whatever goal their clients may set.
Additionally, The iConnect Agency highlights and provides opportunities for emerging influencers and content creators. The company focuses on whether a personality can adequately represent their clients and help them become the best face of the brand. the right influencer paired with unparalleled content strategies, iConnect is able to help their clients increase sales, build brand awareness, expand their customer base, generate trials, strengthen product reputation, find their niche in their industries, and gain advocates in the community.
Furthermore, The iConnect Agency offers two distinct services related to HBCUs. First, iConnect HBCU bridges a connection between the brand and a network of ambassadors, content creators, and social influencers across HBCU campuses. Second, iConnect HBCU University provides an eight-week training program that transforms students into competitive, professional content creators.
Isadora Lanier, founder and CEO of The iConnect Agency, is an award-winning, multicultural marketer who has become an authority after serving clients in the industry for over 15 years. She is best known for her masterful strategic development and campaign executions for clients who want to forge an authentic connection with multicultural segments.
Isadora has served clients in the areas of travel and tourism, beauty, utilities, nonprofit organizations, healthcare, e-commerce, and government. She is the genius mind behind the campaigns of Georgia Power, Visit Orlando, African Pride, Georgia Division of Family and Child Services, Humana, and more.
“We are developing our own proprietary database of influencers that grows on a daily basis. We do not tap into other platforms; our iConnect influencer database is built from our own relationships and research. We have a team that is consistently looking for new and emerging influencers, even on the community level,” shared the CEO.
Even amid the pandemic, Isadora stops at nothing to help others, not only her clients from The iConnect Agency, but everyone who aims to learn more about effective influencer marketing. Recently, the CEO held two informative webinars entitled Considering Influencer Marketing? Eight Steps to an Influencer Marketing Program that Gets Results and Sleigh This Holiday Season with Influencer Marketing: 5 Predictions and How to Jump in Now.
Isadora was born and raised in New York City. She graduated with honors from Spelman College and earned an Executive MBA from the University of Georgia. The CEO is also a proud mother to her three children and a member of Alpha Kappa Alpha Sorority Inc.
Learn more about Isadora Lanier and The iConnect Agency on their website.
